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Retailers' Response to the Global Economy Downturn — Enabling Immersive Shopping Experiences
To survive today’s economy, retailers must innovate to serve customers more effectively using tightly integrated CRM software suites. Read why.
Sponsored by: Oracle
Date: January 2009 |
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How To Train New Employees In Social Media
While you may be a social media maven who has mastered the art of Twittering, your employees may be a different story; especially new hires...
Company: American Express
Date: July 2009 |
American Express |
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Social Media And Your Biz: By Design Or Default
Think social media is a waste of time? Don't see the benefit of incorporating social media into your marketing strategy? By the design or default,...
Company: American Express
Date: September 2009 |
American Express |
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Do It Yourself Social Media Marketing: A Stepforth Whitepaper
Social media marketing is a method of promoting your brand (be it yourself, a product, a service, or company) by strategically making your presence known...
Company: StepForth Web Marketing
Date: June 2007 |
StepForth Web Marketing |
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Whipping The Social Media Beast In 30 Minutes A Day
How do you take advantage of social media sites without them eating up your entire day, like the attack of the killer tomatoes? Those social...
Company: American Express
Date: June 2008 |
American Express |
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5 Reminders On Social Media Marketing For Products Not Services
Let's just pause the social media bandwagon, just for a moment, to reflect on some important differences between products and services. And suggest that what...
Company: American Express
Date: July 2009 |
American Express |
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5 Things Small Businesses Can Learn From Big Business Social Media Campaigns
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites...
Company: American Express
Date: July 2009 |
American Express |
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Small Businesses Can Learn From Social Media
You don't need to look far to find big brands using social media. From Coke to Rubbermaid to Chick-fil-A, corporate America is jumping onto sites...
Company: American Express
Date: July 2009 |
American Express |
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Three Simple Words That Should Be The Cornerstone Of Any Corporate Social Media Policy
It's easy to see why social media makes a lot of companies freak out. The prospect of their employees freewheeling around social sites like Twitter,...
Company: American Express
Date: September 2009 |
American Express |
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Avoiding The "Dark Side" Of Social Media
The dark side of social media comes from its simplicity. It is super easy to launch something, and very easy to exaggerate your point of...
Company: American Express
Date: August 2009 |
American Express |
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Social Media
Social Media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. This presentation explains the...
Company: SlideShare
Date: January 2007 |
SlideShare |
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Social Media - If You Build It, Will They Come
Social networking, widgets, video sharing, and user generated content are incredibly effective in expanding audience engagement. However, social media marketing must be engaged fully to...
Company: Relativity
Date: January 2008 |
Relativity |
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Examining Social Media Strategy And Architecture
Social Media has created a paradigm shift from a "One-tomany" broadcast model to a "Many-to-many" conversational model of customer interaction and this shift necessitates a...
Company: Slalom Consulting
Date: July 2009 |
Slalom Consulting |
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How To Cold Call Using Social Media
Let's face it: cold calling is a painful reality that most of us must endure regardless of our profession. Whether you need to pitch a...
Company: American Express
Date: July 2009 |
American Express |
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6 Tips On Rebranding Using Social Media
like Zappos and Virgin America have utilized social media to build strong, positive brand images that permeate the web and have improved their bottom lines....
Company: American Express
Date: July 2009 |
American Express |
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"The Changing Role Of Marketing And PR In The New Age Of Social Media"
An effective social media campaign can have a huge impact on the publicity your brand receives and its success. Word-of-mouth marketing is ever changing, and...
Company: Calysto
Date: March 2009 |
Calysto |
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Social Media For Small Business
Even though you may not be familiar with the term "Social media", chances are you've heard about it or maybe even are using it to...
Company: BatchBlue Software
Date: February 2008 |
BatchBlue Software |
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5 Tips For Managing Social Media Marketing Expectations
You may not know it, but if you're taking a stab at social media marketing and you're doing it on a whim, then you're setting...
Company: American Express
Date: July 2009 |
American Express |
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The 7 Step Social Media Marketing Plan?
OK, disclaimer first, eventually the social media aspects of your marketing plan will just be part of your overall marketing plan. But, since this whole...
Company: American Express
Date: May 2009 |
American Express |
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Why Should Traditional Businesses Care About Social Media
For web-based companies, social media has already become an essential part of marketing, promotion, outreach, and overall strategy. Viral videos can bring hundreds of thousands...
Company: American Express
Date: July 2009 |
American Express |
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Social Media Business Plan In 5 Easy Pieces
So social media (Facebook, Twitter, and blogging, for example) is fun; but is it business? If you're wondering, then it's about time to take a...
Company: American Express
Date: June 2009 |
American Express |
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Affect Your Cash Flows Directly With These 4 Social Media Tools
Social Media is a beautiful thing these days. Dozens, if not hundreds, of applications and resources allow anyone, seemingly anywhere in the world, with a...
Company: American Express
Date: December 2008 |
American Express |
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5 Secrets From Social Media Insiders
Best Buy is a brand that most of us have come to recognize as a leading retailer in the consumer electronics space. Due to internal...
Company: American Express
Date: August 2009 |
American Express |
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Putting Social Media In Real Life Context For SMBs
It's hard not to be skeptical about the social media craze, especially if you're a small business that's struggling to find a way to bring...
Company: American Express
Date: October 2009 |
American Express |
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Social Media Liabilities In The Enterprise
As organizations evaluate whether to implement social media, the potential liabilities of employees utilizing these media must be considered and compliance policies must be enacted....
Company: Techrigy
Date: June 2007 |
Techrigy |
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How To Gather Feedback With Social Media
One of the best uses of social media for business is being able to monitor your brand. Services like Twitter search and Facebook search make...
Company: American Express
Date: September 2009 |
American Express |
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The Best of Both Worlds: How to Effectively Leverage Social Media
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language...
Company: Citrix Online
Date: September 2009 |
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5 Pillars Of A Small Business Social Media System
A business at its best is an integrated set of systems that come together to create value for an owner, employees, suppliers and customers of...
Company: American Express
Date: September 2009 |
American Express |
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Social Media Outsourcing: Pros And Cons
Essentially, Facebook is ideal for already known brands. Blogging and using Twitter to drive traffic is valuable for small businesses. "Social Media is the most...
Company: American Express
Date: July 2009 |
American Express |
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Using Social Media To Research Venture Capital
You're a small, bootstrapping business that's seen a little success, or maybe you just came up with a really great idea. Now you're looking to...
Company: American Express
Date: June 2009 |
American Express |
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Social Media Ethics: 4 Common Dilemmas
When you think ethics, images of two-faced politicians and greedy companies cooking the books probably come to mind. In reality, ethics is always a two-sided...
Company: American Express
Date: June 2009 |
American Express |
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The Telecom Marketing Transformation: How Social Media Is Changing the Game
In today's world of information overload, there is a fundamental paradigm shift going on. As people try to sift through the vast array of news...
Company: Calysto
Date: April 2009 |
Calysto |
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5 Landmines Of Social Media Advertising
Learn from some of the past mistakes Proctor & Gamble (P&G) and Vodafone have committed with social media advertising. Unlike in traditional advertising, the company...
Company: iMedia Communications
Date: January 2008 |
iMedia Communications |
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Social Media: "Paid Access $299"
Which widget maker was seeking up to USD15m in additional funding? Which mobile operator has partnered with MySpace and MTV for music promotion? Inform your...
Company: MarketClusters
Date: April 2008 |
MarketClusters |
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Social Media's Impact On SEO
There are several major levers that can impact how many visitors check out a website. One is social media, which encompasses web tools like Facebook...
Company: American Express
Date: May 2009 |
American Express |
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Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results
With the convergence of social media and enterprise information services, "Socialprise" applications have emerged to provide significant value to sales & marketing stakeholders. InsideView's socialprise...
Company: InsideView
Date: August 2008 |
InsideView |
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Corporate Excellence Through Social Media
This presentation explains the corporate excellence through social media.
Company: SlideShare
Date: April 2007 |
SlideShare |
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Social Advertising Intelligence: How to Reach Consumers With Active Advertising
Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less effective than before. To adapt to this change, advertisers...
Company: Xtract
Date: October 2008 |
Xtract |
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Using Social Networking Media To Grow Your Business
It doesn't matter what you sell. You can still leverage social media to attract more buyers to your site, build a customer list and sell...
Company: My Articles Directory
Date: January 2008 |
My Articles Directory |
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Social Network Marketing - Legal Pitfalls
The use of social media websites for marketing is growing fast. However, this is new ground for many marketers and, as it matures, certain legal...
Company: Relativity
Date: January 2008 |
Relativity |
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Social Hub Sites: Should They Be The Focus Of Your Small Business Marketing?
When it comes to social networking, small business marketing and social media optimization, many individuals and businesses turn to social hub sites. Rather than focusing...
Company: Hubpages
Date: January 2008 |
Hubpages |
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