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White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency Survive major interruptions to your Exchange environment--and improve its resiliency and availability--with a real-time data replication solution.

Tags: Business Email, CA XOSoft, Computer Associates International Inc., E-mail, High Availability

Sponsored by: CA XOsoft
Date: November 2009
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White Paper Targeted Marketing: What is it? It is very essential to know what is target marketing in order to implement it successfully. This article mainly throw light upon the target marketing...

Tags: Marketing, Marketing Magic, Marketing Research

Company: Marketing Magic
Date: January 2003
Marketing Magic
White Paper Six Simple Principles of Viral Marketing Viral marketing is more than a buzzword. It's a powerful way of levering ones marketing efforts. It's an essential marketing technique. Article comes up with...

Tags: Marketing, Marketing Magic, Marketing Research, Marketing Strategy, Viral Marketing

Company: Marketing Magic
Date: January 2003
Marketing Magic
White Paper Direct Response Marketing: Some Guerrilla Insights Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up. Although a fair...

Tags: Advertising & Promotion, Direct Marketing, Marketing, Marketing Magic, Marketing Research

Company: Marketing Magic
Date: January 2003
Marketing Magic
White Paper Outbound Internet Marketing An outbound marketing strategy refers to any technique on the Internet that is pro-active and takes one to the consumer, rather than being inactive, waiting...

Tags: Internet, Internet Marketing, Marketing, Marketing Magic, Marketing Research

Company: Marketing Magic
Date: January 2003
Marketing Magic
White Paper Are You a Marketing Octopus, or a Marketing Worm? One of the greatest challenges to effectively marketing a business is determining which marketing method is best suited for a person's business. Most people look...

Tags: Marketing, Marketing Research, Worm

Company: marketing-101.biz
marketing-101.biz
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White Paper Marketing Principles Marketing and innovation are the two chief functions of business. You get paid for creating a customer, which is marketing. This article explains principles of...

Tags: Marketing, Marketing Plan, Marketing Principle, Marketing Research

Company: Advanced Marketing Consultants
Date: August 2003
Advanced Marketing Consultants
White Paper The 13 Prime Direct Marketing Numbers Direct marketing is a numbers business. It explains different reading medium for marketing issues as High quality newspapers are expanding circulation,New magazine launches continue at...

Tags: Advertising & Promotion, Direct Marketing, E-marketing, Marketing, Marketing Research

Company: ROCKINGHAM*JUTKINS*marketing
Date: January 2003
ROCKINGHAM*JUTKINS*marketing
White Paper A Marketing Program Tutorial: "What Drives Marketing Response?" Because marketing efforts must be more than a disconnected series of tasks. Effective marketing is not a single activity, but a well coordinated effort that...

Tags: Marketing, Marketing Research

Company: Matrix Marketing Group
Date: July 2005
Matrix Marketing Group
White Paper How to Choose the Marketing Firm That Is Right for You An effective marketing firm will integrate both the printed communications (ads, brochures, newsletters, etc.) with electronic communications (web site, e-mailers) to drive sales and increase...

Tags: Channel Management, Covenant Designs Marketing Communications, Marketing, Marketing Research, Web

Company: Covenant Designs Marketing Communications
Covenant Designs Marketing Communications
White Paper Direct Marketing: How To Get Direct Marketing Copy That Sells From A Direct Marketing Freelance Agency The purpose of direct marketing is to produce customers who spend substantially more money with your business than you spent on the media space or...

Tags: Advertising & Promotion, Direct Marketing, Marketing, Marketing Research, Sales

Company: Advanced Marketing Consultants
Date: August 2003
Advanced Marketing Consultants
White Paper Small Business Marketing: How to Use the Eight Basic Marketing Functions Most people think marketing falls in with advertising. All advertising is a form of marketing but all marketing is much more than just advertising. That's...

Tags: Advertisement, Eagle Marketing, Marketing, Marketing Research, Small Business

Company: Eagle Marketing
Eagle Marketing
White Paper Power Marketing Communications Power marketing communications blast your business to un-stoppable new growth and profits. It also explains on-line and off-line strategic models that will explore your revenues...

Tags: Marketing, Marketing Communication, Marketing Research

Company: Advanced Marketing Consultants
Date: August 2003
Advanced Marketing Consultants
White Paper 68% Of Executives Unable To Measure Marketing Campaign Return On Investment, Says Accenture Study The article says about the facts and findings that nearly three quarters of the marketing executives in the U.S. and the U.K. say that their...

Tags: Accenture Ltd., Marketing, Marketing Research, MARKETING TODAY, ROI

Company: MARKETING TODAY
Date: November 2001
MARKETING TODAY
White Paper Targeted Marketing: How to do it This article provides a detailed description of how to carry out a low-cost targeted marketing campaign, using telephone selling and direct mail. The end result...

Tags: Marketing, Marketing Magic, Marketing Research

Company: Marketing Magic
Date: January 2003
Marketing Magic
White Paper Testimonials as a Marketing Tool Testimonials help us to convince prospective customers that our product is good. It's as simple as that. Also it's a powerful marketing technique. Article spells...

Tags: Marketing, Marketing Magic, Marketing Research, Testimonial

Company: Marketing Magic
Date: January 2003
Marketing Magic
White Paper 13 Costly Marketing Mistakes-I To be successful and profitable, one must start using the most effective marketing strategies possible within overall marketing plans. In contradiction to it, one must...

Tags: Marketing, Marketing Research

Company: Give To Get Marketing
Date: January 2003
Give To Get Marketing
White Paper Internet Marketing ... the Same & Different The article is about the different methods of marketing and explains how the Internet changes everything and nothing. It explains the comparison of new upcoming...

Tags: Internet, Internet Marketing, Marketing, Marketing Research, ROCKINGHAM*JUTKINS*marketing

Company: ROCKINGHAM*JUTKINS*marketing
Date: November 2001
ROCKINGHAM*JUTKINS*marketing
White Paper Great Marketing Ideas For Your Business The article explains the 3 ways to grow your business & the 4 part equation that goes with it, the difference between marketing that works...

Tags: Marketing, Marketing Research, Philippi Marketing & Associates

Company: Philippi Marketing & Associates
Date: January 2003
Philippi Marketing & Associates
White Paper Marketing On The Intenet - 12 Critical Tactics, Strategies And Tips To Make Web Marketing Increase Oner Profits Smart marketers know the Internet is a direct marketing medium. Just like direct mail, display advertising, television, and radio are most effective when direct response...

Tags: Advertising & Promotion, Direct Marketing, Direct Marketing Center, Marketing, Marketing Research

Company: Direct Marketing Center
Date: January 2003
Direct Marketing Center
White Paper Want to Be a Stronger Marketer?: Work Your Marketing Muscles! A person wants to be more flexible? The person has to stretch his muscles. Want to be physically stronger? The person has to find a...

Tags: KPD Marketing, Marketing, Marketing Muscle, Marketing Research, Muscle

Company: KPD Marketing
Date: September 2004
KPD Marketing
White Paper How Can Product Managers Help Marketing? Whether you as a Product Manager report into Marketing, Development, or another group, you play a critical role in helping Marketing position and explain the...

Tags: Marketing, Marketing Folk, Marketing Research, Pragmatic Marketing, Product Manager

Company: Pragmatic Marketing
Date: December 2007
Pragmatic Marketing
White Paper Do's And Don'ts Of Email Marketing Nothing is more frustrating than trying to overcome a prospect's aversion to email marketing. Typically, the aversion was created by someone walking into the prospect's...

Tags: E-mail, Email Marketing, Marketing, Marketing Research, Online Communications

Company: Concept Marketing Group
Date: January 2008
Concept Marketing Group
White Paper Marketing Analytics: Not Just for Packaged Goods Anymore When it comes to measuring the return on marketing investments, no two product or service categories are exactly alike. Maximizing the return on marketing investments...

Tags: Marketing, Marketing Investment, Marketing Management Analytics, Marketing Research

Company: Marketing Management Analytics
Date: January 2003
Marketing Management Analytics
White Paper 13 Times When Direct Response Is Your Best Marketing Direction Direct Marketing is still a step-child inside many companies. The key factors that will make the Direct Response program work are discussed in this article....

Tags: Advertising & Promotion, Direct Marketing, Marketing, Marketing Research, ROCKINGHAM*JUTKINS*marketing

Company: ROCKINGHAM*JUTKINS*marketing
Date: January 2003
ROCKINGHAM*JUTKINS*marketing
White Paper 8 Lessons In Strategic Marketing It is essential to market products and services in proper manner to reap good profits. The process calls for devising an effective marketing plan. The...

Tags: Marketing, Marketing Research, Marketing Strategy, WebSite Marketing Plan.com

Company: WebSite Marketing Plan.com
Date: January 2003
WebSite Marketing Plan.com
White Paper The Steak Behind the Sizzle: Effective Marketing Using White Papers Companies that sell complex technology products and services face different marketing challenges than those selling easy-to-understand commodities. Sometimes the features and benefits of a company's...

Tags: Hoffman Marketing Communications, Marketing, Marketing Research, Steak

Company: Hoffman Marketing Communications
Date: January 2003
Hoffman Marketing Communications
White Paper How to Use Direct Marketing Techniques to Get the Marketing Job You Want - A Guide for College Students Landing a first job in any industry, and particularly in the marketing field, is never easy. But there some very specific things a person can...

Tags: Advertising & Promotion, Direct Marketing, Direct Marketing Association, Marketing, Marketing Research

Company: Direct Marketing Association
Direct Marketing Association
White Paper Marketing Lessons From TV's "the Apprentice" Advertising and marketing are creative disciplines. That's one reason the author loves working in marketing. Finding creative solutions that help clients sell their products and...

Tags: DLC Marketing, Marketing, Marketing Research, TV

Company: DLC Marketing
Date: March 2005
DLC Marketing
White Paper Painless Marketing for People Who Hate to Market Here's the ugly truth about attracting more clients: a person has to make it a priority constantly, consistently, and carefully. So what can the person...

Tags: Business Development, Management, Marketing, Marketing Research, Strategic Planning

Company: TurningPointe Marketing
Date: December 2004
TurningPointe Marketing
White Paper Marketing SWOT Analysis Software After generating nearly 2 billion dollars in direct marketing revenues, the experience taught us many techniques and means of analyzing motivational triggers when doing direct...

Tags: Advertising & Promotion, Consultant, Direct Marketing, Marketing, Marketing Research

Company: Advanced Marketing Consultants
Date: December 2007
Advanced Marketing Consultants
White Paper Marketing And Sales Materials: Business First Technology companies, since they are largely peopled by technically oriented individuals, often fall into the trap of creating marketing and sales materials that are overly...

Tags: Marketing, Marketing Research, Pragmatic Marketing, Sales, Sales Force Management

Company: Pragmatic Marketing
Date: December 2007
Pragmatic Marketing
White Paper Ten Marketing Challenges That Can Make Or Break Your Business This paper helps to identify and assess the company's current marketing efforts. The reader can rate his or her company with the help of the...

Tags: Marketing, Marketing Research, Pragmatic Marketing

Company: Pragmatic Marketing
Date: December 2007
Pragmatic Marketing
White Paper The Next Wave In Marketing Software And How To Improve Win Rate With SME Large companies are beginning to understand the value proposition of intelligently linking sales and marketing, and how such systems will become a critical component in...

Tags: Marketing, Marketing Research, Pragmatic Marketing, Sales, Sales Force Management

Company: Pragmatic Marketing
Date: November 2003
Pragmatic Marketing
White Paper Why does a company need a marketing strategy? The author of this article says that 'When you fail to plan, you're planning to fail,' holds a mountain of truth which explains that without...

Tags: Marketing, Marketing Research, Marketing Strategy, Strategy

Company: Give To Get Marketing
Date: January 2003
Give To Get Marketing
White Paper New Product Marketing Publicity is the most cost effective way to launch your company's latest new product regardless of whether you plan to market your new product on...

Tags: Marketing, Marketing Research, Product Marketing, Publicity

Company: Advanced Marketing Consultants
Date: August 2003
Advanced Marketing Consultants
White Paper Guided Selling - Merging Marketing & Sales "Online marketing has come a long way.As the Internet became a more pervasive communication tool, marketing departments started using as an electronic brochure. That was...

Tags: American Marketing Association, E-mail, Marketing, Marketing Research, Online Communications

Company: American Marketing Association
Date: January 2002
American Marketing Association
White Paper Business Marketing 201 - Wal-Mart As Wal-Mart, the corporate behemoth, advances to surpass the annual sales revenue of General Motors, a legion of adversaries try to block its path. Human...

Tags: Manufacturing, Marketing, Marketing Research, Wal-Mart Stores Inc.

Company: Kotler Marketing Group
Date: January 2000
Kotler Marketing Group
White Paper ESOMAR/ARF Guideline on Conducting Marketing and Opinion Research Using the Internet Marketing and opinion research is the professional activity of collecting and interpreting consumer, business, and social data so that decision makers can make better and...

Tags: ESOMAR, Internet, Marketing, Marketing Research

Company: European Society for Opinion and Marketing Research
Date: January 2003
European Society for Opinion and Marketing Research
White Paper Outline Of A Basic Marketing Plan Creating a written marketing plan is only the first step to improved sales. Once completed, this plan should be shared with the entire company so...

Tags: Marketing, Marketing Research, Xcellent Marketing

Company: Xcellent Marketing
Date: January 1999
Xcellent Marketing
White Paper Using Competitive Analysis To Build Your Marketing Strategies Competitive analysis can be a powerful tool for establishing your marketing strategies. With this fast moving market, one needs to re-assess your competitors on an...

Tags: Competitive Analysis, Marketing, Marketing Research, Marketing Strategy, Xcellent Marketing

Company: Xcellent Marketing
Date: January 2001
Xcellent Marketing

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