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Seven Tips for Profiting from Lean Times with CRM
Competitors distracted by today's economy? Seize the opportunity to streamline and turbo-charge your sales process with a best-in-class CRM solution.
Sponsored by: Oracle
Date: January 2009 |
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- Showing items 1-40 of 99
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Customer Segmentation: The Most Powerful Marketing Tool
From the executive summary: ‘The goal of a segmentation system is to identify groups in which the customers are as much alike as possible and...
Company: E.J. Barry Company
Date: June 2003 |
E.J. Barry Company |
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Three Approaches to Customer-Centric Understanding
Customer segmentation is the foundation of customer insight. It is the core organizing structure from which all else springs. Truth is an elusive thing,...
Company: Montgomery Research
Date: June 2001 |
Montgomery Research |
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Developing An Effective Segmentation Scheme
The article seeks to develop an efficient and detailed scheme of customer segmentation. The same is imperative in any marketing exercise to zero on the...
Company: PRIMEDIA
Date: March 2003 |
PRIMEDIA |
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The Practical Application of Who, What, and How There's More to Segmentation Than Digits
Niche marketing, or market segmentation, is a technique often recommended by marketing practitioners as a method for success. Find an under-served niche and fill it....
Company: Customer Manufacturing Group
Date: March 2003 |
Customer Manufacturing Group |
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Customer Relationship Management: Managing Your Customer Relationships With Business Process Outsourcing
Business process outsourcing, or contracting with an external organization to take primary responsibility for providing a business process or function, is not new in customer...
Company: Accenture
Date: January 2002 |
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Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability
This study presents a joint optimization approach addressing two issues: the segmentation of customers into homogeneous groups of customers and determining the optimal policy towards...
Company: Erasmus University Rotterdam
Date: May 2002 |
Erasmus University Rotterdam |
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Web Enabled Customer Relationship Management: Today's Reality - Tomorrow's Vision This paper offers a look at Customer Relationship Management (CRM) in its present state and where it is going based on the migration of current... Company: CRM Today | CRM Today |
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Understanding Segmentation
Even with the amount of data and technology available today, there continues to be a lack of understanding about segmentation. A variety of approaches exists...
Company: PRIMEDIA
Date: March 2002 |
PRIMEDIA |
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Segmentation Versus Personas: Where Should B2B Marketers Start?
Most B2B firms segment prospects and customers by basic criteria like company size, industry, and geography. Unfortunately, with this approach, it is difficult to precisely...
Company: Forrester Research
Date: June 2006 |
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The Products Must Match The Brand
Consumer opinion research has a well-established track record, stretching over the past five or six decades. Conducting opinion research among businesses, however, is much more...
Company: Design Management Institute
Date: April 2004 |
Design Management Institute |
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Advances in Market Segmentation
For most business firms, locating and effectively targeting unique market segments is both a reality and a necessity in today's competitive market place. Creative market...
Company: SDR Consulting
Date: April 2001 |
SDR Consulting |
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CRM, as You Like It
Customer segmentation strategies using CRM software are almost a matter of course in the financial services industry, which retains an enormous amount of internal transactional...
Company: CFO Publishing
Date: May 2003 |
CFO Publishing |
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Levels Of Market Segmentation
A market segment consists of a large identifiable group within a market. A company that practices segment marketing recognizes that buyers differ in their wants,...
Company: DiscoveryArticles.com
Date: May 2008 |
DiscoveryArticles.com |
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Enabling Advanced Supply Chain Logistics Through Segmentation
Isolated approaches to supply chain management are increasing inventory levels and not improving customer service. Today's data warehousing technology brings advancements that allow for companies...
Company: Teradata
Date: April 2004 |
Teradata |
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The Customer Access Evolution : Leveraging Touch Points for Customer Acquisition, Retention, and Wallet Share
The confluence of consumer, technological, and market forces has created an incredible opportunity for businesses - customer access. The article defines the innovative trends that...
Company: Montgomery Research
Date: October 2002 |
Montgomery Research |
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Measuring Customer Value and Market Dynamics for New Products of a Firm: An Analytical Construct for Gaining Competitive Advantage
The role of customer value has been largely recognized over time by the firms as an instrument towards stimulating market share and profit optimization. The...
Company: Washington State University
Date: February 2005 |
Washington State University |
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Differentiate Your Business Based On Outstanding Customer Service
There is so much lip service paid to customer service that even those businesses that provide lousy customer service begin believing their own hype about...
Company: Applied Training & Consulting Systems
Date: July 1999 |
Applied Training & Consulting Systems |
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Exploring Different Approaches to Profitability Measurement
Article talks about different approaches used to take decision on customer profitability measures. A large number of companies carry out some form of profitability measurement...
Company: Information Today
Date: February 2001 |
Information Today |
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Pricing Promotional Products Under Upselling
Upselling is offering an additional product to a customer who just made a purchase. Most catalogers and online sellers in addition to some traditional retailers...
Company: University of North Carolina
Date: June 2006 |
University of North Carolina |
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Slices Of Lives
Today’s business era has seen the emergence of Customer Segmentation (CS) process as an alternative to mass marketing. The former allows a company to be...
Company: IDG (International Data Group)
Date: August 2000 |
IDG (International Data Group) |
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Linking Marketing Strategy to Customer Value: Implications for Technology Marketers
Establishing a strong link between customer value requirements and the major value-producing activities of the firm is the foundation on which the delivery of superior...
Company: Portland State University
Date: August 2004 |
Portland State University |
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The Financial Side of CRM
It is true that Budgeting-forecasting models are essential diagnostic tools for management to decipher how changes in policies and decisions affect financial performance. In a...
Company: Information Today
Date: May 2003 |
Information Today |
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Implementing the Customer-Centric Bank ? The Rebirth of the Forgotten Branch
The paper informs that banks will not succeed at maintaining and growing customer relationships unless they provide customers with quality sales and service in branches....
Company: Booz Allen Hamilton
Date: September 2003 |
Booz Allen Hamilton |
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Managing Customer Relationships In The 21st Century
The most remarkable thing about Customer Relationship Marketing is that customers are crying out for it with even more enthusiasm than companies are scrambling to...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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Rurban Financial: Customer Profiling Earns New Deposits and Customer Goodwill Rurban Financial Corporation is a network of community banks. The lead community bank in the corporation, State Bank and Trust Company, wanted to increase new... Company: Claritas | Claritas |
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Advanced Customer Analytics With SAP for Banking
Accurate profiling and segmentation of customers is central to a bank's profitability and operational efficiency. Profit analyzer functions and data mining models in the SAP...
Company: SAP
Date: December 2004 |
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Industrial Strength - High-Performance Banking Through Industrialization The paper highlights that in the past two decades, the world's leading banks experienced dramatic growth due to an aggressive effort to differentiate themselves from... Company: Accenture |
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Increase Your Customer Base
Loyalty programs are one of the best ways to reward customers for their patronage and acknowledge frequency. Merchants can increase customer loyalty and build store...
Company: Entrepreneur.com
Date: April 2003 |
Entrepreneur.com |
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Supply Chain Planning And The Path To High Performance In The Chemical Industry
In recent years, supply chain planning tools have become increasingly powerful, and for chemical companies, they have a lot of appeal. With the right tools,...
Company: Accenture
Date: January 2008 |
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"Case Study ... Metromail Corporation This case study defines about the directmarketing. Metromail is a leading provider of direct marketing, database marketing and reference products and services. In April 1998,... Company: Kannon.com | Kannon.com |
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Choosing Customer Segments
The decision of which segments to choose is perhaps one of the most difficult challenges for a firm. It is often easy to identify a...
Company: MarketingProfs
Date: January 2000 |
MarketingProfs |
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Engineering a Method for Wide Audience Requirements Elicitation and Integrating It to Software Development
This white paper deals with the construction of a new RE method and its support environment within Metaedit+ Meta CASE tool. The paper based its...
Company: Institute of Electrical and Electronics Engineers
Date: December 2003 |
Institute of Electrical and Electronics Engineers |
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New Product Introduction Myths: What to Look for and How to Avoid Them
Successful new products are required in any profitable, growing company. Time and energy is heavily invested in the development and design of your new products...
Company: Customer Manufacturing Group
Date: September 2002 |
Customer Manufacturing Group |
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Meet Your Customers All Over Again
Retail behemoth is an unstoppable competitive force that dominates every market it enters. At first glance, the grocery industry seems no different. This article explores...
Company: A.T. Kearney
Date: April 2004 |
A.T. Kearney |
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Bigger Profits Through Credit Scoring: Capital Card Services Lowers Marketing Costs With SAS As the American economy recovers from a post-boom recession, credit card issuers are looking for areas of growth to improve earnings in the newly matured... Company: SAS Institute | SAS Institute |
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Building Your Brand: 5 Steps To Building A Strong Brand & An Optimized Customer Experience
Do you think there is a corner in the world where you can find a computer user who does not know of Microsoft? Is there...
Company: SalesVantage.com
Date: February 2007 |
SalesVantage.com |
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Mind Games
Segmenting customers by advertising appeals more to them. There is a new segmentation tactic, armed with customer reactions to pretty pictures and catch phrases. Getting...
Company: PRIMEDIA
Date: January 2001 |
PRIMEDIA |
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The Call Center Becomes a Revenue Generator
The article is a business analysis which tells how companies can enhance customer service, develop customer loyalty, and drive additional revenue through the call center...
Company: Spherion Pacific Enterprises
Date: January 2003 |
Spherion Pacific Enterprises |
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Are You Market Focused?
Market focused companies have a much better chance of outperforming the competition in terms of the creation and introduction of successful, profitable products. These companies...
Company: Sequent Learning Networks
Date: July 2005 |
Sequent Learning Networks |
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Segmenting e-Markets
The main focus of this article is on the segmentation of markets on the Internet: “Trying to span all segments with a single offer won’t...
Company: McKinsey Quarterly
Date: January 2000 |
McKinsey Quarterly |
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