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The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Survive major interruptions to your Exchange environment--and improve its resiliency and availability--with a real-time data replication solution.
Sponsored by: CA XOsoft
Date: November 2009 |
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- Showing items 1-40 of 2010
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Internalizing Vs. Operationalizing The Brand
While building the brand, it is imperative for the management to effectively convey the nuances of the brand to all the employees. This is known...
Company: The Brand Consultancy
Date: September 2002 |
The Brand Consultancy |
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Leveraging Brand Value In A Downturn
The article is about the brand value management and the tool design for brand efficiency audit. Brand Value Management is in action as today's most...
Company: Inter Brand
Date: February 2001 |
Inter Brand |
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Branding From the Inside Out: How to Approach Brand Strategy, Brand Measurement and the Management of Brands as Assets
A brand is not a by-product, ad campaign, logo, or slogan. It is a differentiating identity and the most important reason for employees, investors and...
Company: Brand Amplitude
Date: December 2005 |
Brand Amplitude |
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Brand Masterbriefing
Today, any branding process must govern holistically over a selection of media options that is fragmenting and multiplying in an alarming manner (as table 1...
Company: INSTITUTE FOR BRAND LEADERSHIP
Date: January 2003 |
INSTITUTE FOR BRAND LEADERSHIP |
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Brand Umbrella Connections
Every manager wants to meet performance goals set by the company (s) he works for. Moreover, every manager wants to be seen by peers, bosses,...
Company: INSTITUTE FOR BRAND LEADERSHIP
Date: January 2003 |
INSTITUTE FOR BRAND LEADERSHIP |
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Brand Heritage Friendship-III
The brand power to make relationships can become an in-depth exploration of connections made with anyone. Every meaningful brand has a lot of company know...
Company: INSTITUTE FOR BRAND LEADERSHIP
Date: January 2003 |
INSTITUTE FOR BRAND LEADERSHIP |
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Brand Leader Or Also Brand? A Compass Point of Difference
Decision points on brand development happen early and often in emerging companies. Building a business, becoming profitable, maintaining that profitability, and energizing the workforce are...
Company: brand premium solution
Date: January 2003 |
brand premium solution |
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Brand Value Management - The Achilles Heel Of Many Risk Management
A brand incorporates both the visual identity that is used to differentiate the offering of one supplier from another and the values and attributes that...
Company: BRAND-FINANCE
Date: March 2001 |
BRAND-FINANCE |
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Brand Organisation Architect
Keywords can help leaders communicate a change culture. "Architecture", "glocalisation", and "team networking" reverberate through brand chartering in general, as they must through the mind...
Company: INSTITUTE FOR BRAND LEADERSHIP
Date: January 2003 |
INSTITUTE FOR BRAND LEADERSHIP |
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Brand Quality/Value-VII:The Balancing Process of Branding
The quality/value balance represented by a brand and its pricing policy needs to be carefully chartered. Two of the long-term reasons for branding - adding...
Company: INSTITUTE FOR BRAND LEADERSHIP
Date: January 2003 |
INSTITUTE FOR BRAND LEADERSHIP |
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Brand Flow/Team Networking-VIII
Integration is the opposite of functionalism that has all too often stood in the way of serving consumers superbly. It was effective when high growth,...
Company: INSTITUTE FOR BRAND LEADERSHIP
Date: January 2003 |
INSTITUTE FOR BRAND LEADERSHIP |
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Brand Value Reporting in the Insurance Sector
The article portrays the fact that in the current high tech climate, global insurers are constantly striving to manage the balance between performance and size....
Company: BRAND-FINANCE
Date: October 2000 |
BRAND-FINANCE |
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Brand Transparency
Transparency is a pivotal notion in the newest typologies of branding. Transparency Research takes as it focal subject matter “organization of human relationship systems and...
Company: INSTITUTE FOR BRAND LEADERSHIP
Date: January 2003 |
INSTITUTE FOR BRAND LEADERSHIP |
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Everything You Know About Brand Is Wrong! Thank Goodness...
One of the great things about the fallout of thepast few years (and yes there have been great things) is that we now know what...
Company: Brand Alignment Group
Date: June 2005 |
Brand Alignment Group |
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Two Keys to Brand Power-Developing Brand Identity and Brand Personality
This article mainly emphasizes upon the Two Keys to Brand Power. The two of the key drivers to building brand strength are creating a distinct...
Company: proBRAND
Date: January 2003 |
proBRAND |
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Brand Management: Brand Equity
A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from...
Company: Iowa State University
Date: January 2003 |
Iowa State University |
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Ready For the Next Move? Understanding a Brand’s Potential Requires a New Set of Metrics
The article starts with the real-life examples of American Express, TotalFina and Kmart. Each of these moves clearly raises high-level strategic issues for the companies...
Company: Marsh & McLennan Companies
Date: January 2000 |
Marsh & McLennan Companies |
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Brand Extensions
This article mainly discusses Brand Extensions. Brand extensions have many benefits. First, they let a marketer take a well-known brand with well-known quality perceptions and...
Company: MarketingProfs
Date: January 2003 |
MarketingProfs |
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brands - brand extension and stretching
The article is about Brand extension and brand stretching. Marketers have long recognised that strong brand names that deliver higher sales and profits (i.e....
Company: Internet Center for Management and Business Administration
Date: January 2003 |
Internet Center for Management and Business Administration |
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The Death of the Marketing Plan : Why the Brand Equity Plan is in Your Future
The article focuses on brand equity plans as these are the future for marketing strategies. Brand image is the unique brand personality that’s perceived by...
Company: Killian & Company
Date: January 2003 |
Killian & Company |
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Implementing Brand Valuation in Marketing Management: Estonian Food Industry Cases
The dynamic global business environment creates brand strategy challenges for companies, including those in fast-adjusting Central and Eastern European countries. Some of the main topics...
Company: Michigan Technological University
Date: February 2005 |
Michigan Technological University |
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Bank On The Brand
The state-of-the-art in strategic management through the corporate brand sees financial services companies using their brand as the uniting symbol of their differentiated direction and...
Company: Interbrand
Date: May 2001 |
Interbrand |
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Relationship Branding: Fulfilling the Promise of a Brand
A brand is a promise, an expectation waiting to be fulfilled. But the promise of the brand isn’t always fulfilled the moment the product is...
Company: Interbrand
Date: January 2003 |
Interbrand |
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Assessing Brand Health: Ready For The Next Move?
Business moves are not the only reason to stop and take stock. Early signs of change in customer priorities or the competitive environment also call...
Company: Marsh & McLennan Companies
Date: January 2003 |
Marsh & McLennan Companies |
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Strike Up The Brand: Branding And CRM Go Hand In Hand
Though brand building has been around since the industrial revolution, translating brands to the digital world has not. The Web offers a new set of...
Company: Information Today
Date: June 2001 |
Information Today |
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Corporate Brand And Wall Street
Brand value as a number has little relevance. It can change at any time. Brand value and valuation are dependent on marketplace dynamics and management....
Company: Marsh & McLennan Companies
Date: January 2003 |
Marsh & McLennan Companies |
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The Effect Of Store Brand Share On Retail Margins: An Empirical Analysis
The increasing share of store brands in the grocery industry has been cited as an essential factor in improving the position and performance of retailers...
Company: Social Science Electronic Publishing
Date: March 2002 |
Social Science Electronic Publishing |
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Mismanagement Of Brand Equity
A brand has certain attributes and values linked to it. Brand equity is the assortment of qualities that differentiates the brand from other commodities. Brand...
Company: The Board of Trustees of the University of South Carolina
Date: January 2003 |
The Board of Trustees of the University of South Carolina |
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In Business Survival Game, It's Brand or be Branded
Just like a cattle brand, a commercial brand denotes a difference. The essence of a brand is the mental imprint we plant on the minds...
Company: The Business Journal
Date: November 2002 |
The Business Journal |
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Brand Heritage: Just Who Is Your Brand Anyway?
This article explains that the brands in difficult times should not try and reinvent themselves anew, but rather reach back into their brand heritage to...
Company: MarketingProfs
Date: May 2003 |
MarketingProfs |
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Putting One Brand To Work
Putting one brand to work will reap many benefits that we will discuss later. But before one can begin to make a brand work effectively,...
Company: J. Schmid & Assoc.
Date: September 2001 |
J. Schmid & Assoc. |
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Making Every Employee A Brand Manager
This whitepaper describes that many companies fail to deliver on the promise that their brand, implicitly or explicitly, makes to customers. A brand promise can...
Company: Marsh & McLennan Companies
Date: January 2000 |
Marsh & McLennan Companies |
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Brand Integration: A Tough Nut To Crack
This article highlights the concept of Brand integration. Brand integration is considered a tough nut to crack, but it does not have to be. Integration...
Company: Landor Associates
Date: January 2003 |
Landor Associates |
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Who Owns Your Brand?
Customer ownership is key to building a lasting and profitable relationship. Having a human element to the brand is important, and goes beyond having a...
Company: MarketingProfs
Date: May 2003 |
MarketingProfs |
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Top of Mind: Great Brand Building Is Just a Touch Away
The key to taking control of the highest-impact brand touchpoints and the total brand-customer relationship is to understand: which exist across these three categories; which...
Company: VNU Business Media
Date: June 2002 |
VNU Business Media |
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Building Brands Form the Inside: Internal Systems Must Work Together to Support the Brand
No longer do forward-thinking companies view brand as merely an advertising campaign or catchy slogan. The brand is better understood as the set of expectations...
Company: Prophet
Date: June 2003 |
Prophet |
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Brand-Aid #1 - Close the Loop for Brand Success
A brand is more than the clever tagline of the week. More than the most powerful statement ever written. Even more than an innovative product,...
Company: Eric Mower and Associates
Date: May 2006 |
Eric Mower and Associates |
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Positioning a Brand in the Marketplace
This article talks about meaningfully positioning a brand, we need to be clear about why it is important to position a brand-and exactly what a...
Company: Lippincott Mercer
Date: January 2003 |
Lippincott Mercer |
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Brand Management, Before And After Chartering
In Brand Chartering lies a new idea: The brand is not something separate from the business itself. The brand lies at the heart of every...
Company: allaboutbranding.com
Date: November 2002 |
allaboutbranding.com |
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Brand Equity: Use It...Don't Lose It!
People are willing to spend more for a brand due to the perception it creates. The brand may generate a perception of quality, exclusivity, value,...
Company: MarketingProfs
Date: August 2002 |
MarketingProfs |
- Showing items 1-40 of 2010
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