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White Paper Oracle Data Guard with Oracle Database 11g Release 2  Take a closer look at Oracle Data Guard, a comprehensive data protection, data availability, and disaster recovery solution for the Oracle Database.

Tags: Backups, Data Management, Data Protection, Database, Disaster Recovery

Sponsored by: Oracle
Date: January 2009
Oracle
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White Paper New Survey Pinpoints Value of Public Relations in Building Brands It has been realized that public relations is considered a vital component for building brand value, maintaining brand vitality, and establishing brand credibility. The study,...

Tags: Brand, Branding, Corporate Communications, Marketing, Public Relations

Company: Council of Public Relations Firms
Date: June 1999
Council of Public Relations Firms
White Paper Survey Finds Public Relations Gaining Prominence in the Overall Marketing Mix A survey by the Counsil of Public Relations Firms shows that public relations is poised for a more prominent role in the overall marketing mix....

Tags: Corporate Communications, DPK Public Relations, Marketing, Public Relations, Survey

Company: DPK Public Relations
Date: April 2005
DPK Public Relations
White Paper Working With Your Public Relations Firm: A Guide for Clients A study found that the number one reason organizations use a public relations firm is for its strategic/market insight. The success of the relationship with...

Tags: Corporate Communications, Marketing, Public Relations

Company: Council of Public Relations Firms
Date: April 2003
Council of Public Relations Firms
White Paper Public Relations Results Can Be Measured One of the great myths about public relations is that measuring the authors' results is difficult at best. The root of the myth is the...

Tags: Corporate Communications, DPK Public Relations, Marketing, Public Relations

Company: DPK Public Relations
Date: September 2003
DPK Public Relations
White Paper Does Your News Have Legs?: Five Public Relations Essentials The authors' are big believers that while it is terrific when traditional journalists take note of a person's story, the focus needs to be on...

Tags: Corporate Communications, DPK Public Relations, Marketing, Public Relations

Company: DPK Public Relations
Date: August 2006
DPK Public Relations
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White Paper Public Relations Generally Accepted Practices Study This paper is based on the Public Relations Generally Accepted Practices (GAP) Study that examined the public relations practices of 328 corporations based in the...

Tags: Corporate Communications, Marketing, Public Relations, Revenue

Company: Council of Public Relations Firms
Date: September 2003
Council of Public Relations Firms
White Paper Super Advertising Uses Public Relations to Maximize Impact and Make a Personal Connection Great ads do two things that also are necessary for great public relations: They cut through clutter to get their message across. Great advertising accepts...

Tags: Advertisement, Brand, Corporate Communications, DPK Public Relations, Marketing

Company: DPK Public Relations
Date: February 2006
DPK Public Relations
White Paper Public Relations: Does It Belong in the Journalism School The question of whether the training of future public relations counselors should be folded into the Business curriculum or remain primarily within the Journalism track...

Tags: Corporate Communications, DPK Public Relations, Marketing, Public Relations

Company: DPK Public Relations
Date: April 2006
DPK Public Relations
White Paper Two-Way Communication Key to Achieving Public Relations ROI, Study Finds Watson Wyatt Worldwide released its 2005/2006 Communication ROI Study and it is packed with terrific information that proves in cold hard numbers that effective public...

Tags: Corporate Communications, DPK Public Relations, Marketing, Payroll Solutions, Public Relations

Company: DPK Public Relations
DPK Public Relations
White Paper The Important Role Of Public Relations Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in...

Tags: Bestmanagementarticles.com, Corporate Communications, Marketing, Public Relations

Company: Bestmanagementarticles.com
Date: May 2007
Bestmanagementarticles.com
White Paper Finding The Best Online Public Relations Services Maintaining a positive online reputation is a critical to ensuring the success of your online business. This paper will provide you with information about online...

Tags: Bestmanagementarticles.com, Corporate Communications, Marketing, Public Relations

Company: Bestmanagementarticles.com
Date: December 2008
Bestmanagementarticles.com
White Paper Towards a Typology of the Public Relations Behaviour of Organisations This paper contributes to a general theory of the public relations behavior of organizations by developing a typology of organizational public relations behavior based on...

Tags: Corporate Communications, Marketing, Public Relations

Company: Monash University
Date: July 2002
Monash University
White Paper The Truth About Public Relations The truth is, you can attract the support of those external audiences whose behaviours have the most effect on your enterprise. But you must do...

Tags: Corporate Communications, Marketing, Public Relations

Company: BizTuner
Date: August 2003
BizTuner
White Paper The Lawyer-Public Relations Counselor Dynamic Public relations practitioners and lawyers each were asked to sort 34 statements roughly onto amost agree/most disagree continuum. By analyzing the subjective responses to these...

Tags: Corporate Communications, IPR, Lawyer, Marketing, Public Relations

Company: IPR
Date: February 2000
IPR
White Paper Public Relations: Where's The Value? Public relation's obvious values not only justify their expense, they make one wonder why any organization intent on achieving its goals and objectives would want...

Tags: Corporate Communications, Marketing, Public Relations, Robert A. Kelly

Company: Robert A. Kelly
Date: January 2003
Robert A. Kelly
Tools & Templates Sample Public Relations Resume This sample public relations resume will give you a quick start on building an effective and optimized resume for your job application. Users can feel...

Tags: Best Sample Resume, Corporate Communications, Job, Marketing, Public Relations

Company: Best Sample Resume
Date: January 2008
Best Sample Resume
Tools & Templates Public Relations CV Public relations jobs are a great responsibility. The image of the organization rests on the shoulders of their public relations officers. Organizations are therefore cautious...

Tags: Corporate Communications, Marketing, Public Relations, Public Relations Job

Company: sample CV
Date: January 2009
sample CV
White Paper Public Relations Research For Planning And Evaluation Research is the key to any successful public relations, communications and/or marketing efforts, not only in the business world, but also in the non-profit and...

Tags: Corporate Communications, Marketing, Public Relations

Company: LINDENMANN RESEARCH CONSULTING
Date: January 2003
LINDENMANN RESEARCH CONSULTING
White Paper What Is An Online Public Relations? One of the successful ways to publicize your product and market your business is the use of publicity tools, and opportunities available online. Publicizing through...

Tags: Corporate Communications, IdeaMarketers, Marketing, Public Relations

Company: IdeaMarketers
Date: January 2009
IdeaMarketers
White Paper Changing Vistas in Public Relations Theory Contemporary theorists are opening new ways to think about public relations. Public relations textbook authors have hitherto borrowed theories from the adjacent disciplines of communication,...

Tags: Contemporary Theorist, Corporate Communications, Marketing, Microsoft Windows Vista, Public Relations

Company: Deakin University
Date: June 2003
Deakin University
White Paper Careers For Graduates With A Degree In Public Relations Graduates with a degree in public relations are moving into a world that craves their expertise and has plenty of career opportunities waiting. It is...

Tags: Associated Content, Career, Corporate Communications, Graduate, Marketing

Company: Associated Content
Date: October 2006
Associated Content
White Paper Public Relations - Do Not Miss This Huge Opportunity! Public relations is not only for large companies. Even small businesses can take advantage of publicity to increase their exposure and grow their customer base....

Tags: Bestmanagementarticles.com, Corporate Communications, Marketing, Public Relations

Company: Bestmanagementarticles.com
Date: August 2007
Bestmanagementarticles.com
White Paper Public Relations Strategy: What You Need To Know Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large...

Tags: Corporate Communications, Marketing, Public Relations

Company: contentdig.com
Date: January 2009
contentdig.com
Tools & Templates Sample Public Relations Professional Resume This is a free Sample Public Relations Resume that covers objectives and tips to gets you the best Public Relations Jobs. This curriculum vitae guide...

Tags: Corporate Communications, Marketing, Public Relations, Sample Resumes

Company: Sample Resumes
Date: January 2009
Sample Resumes
White Paper Is Public Relations a Key Factor in Managing Brand Communications in Australia's Most Valuable Brands? This paper investigates whether public relations is a key factor in managing brand communications in AustraliaÆs most valuable brands. To explore the evolution of public...

Tags: Brand, Brand Communication, Branding, Corporate Communications, Marketing

Company: RMIT University
Date: February 2003
RMIT University
White Paper Planning for Tough Competition? Use Public Relations Firepower Who wants to face the challenges posed by aggressive competitors without this kind of firepower? Especially when getting the piece of the action will almost...

Tags: Corporate Communications, Marketing, Public Relations, Robert A. Kelly

Company: Robert A. Kelly
Date: January 2003
Robert A. Kelly
White Paper Toward a Dialogic Theory of Public Relations This report clarifies the concept of dialogue in public relations. As public relations theory and research move toward a two-way relational communication model, many scholars...

Tags: Corporate Communications, Dialogic, Marketing, Public Relations, Theory

Company: Reed Elsevier
Date: December 2001
Reed Elsevier
White Paper Public Relations And The Small Business Nowadays' business climate requires the creation and maintenance of relationships with not only clients, but also with the public that the business serves. Professionally trained...

Tags: Associated Content, Corporate Communications, Marketing, Public Relations, Small Business

Company: Associated Content
Date: May 2006
Associated Content
White Paper The ABCs of Public Relations White paper reveals why PR has earned marketeers’ praise and how you can get an effective, basic PR program off the ground. It answers to...

Tags: ABC Inc., Corporate Communications, eXubrio, Marketing, Public Relations

Company: eXubrio
Date: January 2003
eXubrio
White Paper How To Hit The Public Relations Bullseye In public relations, a bullseye can mean survival when it successfully changes the perceptions and, hence, the behaviors of certain groups of people important to...

Tags: Corporate Communications, Expert Magazine, Marketing, Public Relations

Company: Expert Magazine
Date: April 2003
Expert Magazine
Book Chapters Frank Remarks: Public Relations: The Forgotten Stepchild of E-Business They say that a jungle is just a rain forest with poor public relations and a squirrel is just a rat with good public relations....

Tags: Corporate Communications, E-business, Marketing, Public Relations, Que Publishing

Company: Que Publishing
Date: September 2001
Que Publishing
White Paper Is Your Public Relations Investment Paying Off? One will never know unless one set the right kind of goal at the beginning a goal against which progress can be measured, and a...

Tags: Corporate Communications, Investment, Marketing, Public Relations, Robert A. Kelly

Company: Robert A. Kelly
Date: January 2003
Robert A. Kelly
White Paper New Information and Communication Technologies and Demassification of Public Relations Media gatekeepers often prevent carefully constructed messages from being delivered to key publics. However, new information and communication technologies have the potential to open a...

Tags: Corporate Communications, Information And Communication Technology, Marketing, Public Relations, Queensland University Of Technology

Company: Queensland University of Technology
Date: July 2002
Queensland University of Technology
White Paper Advertising, Marketing, Promotions, Public Relations, and Sales Managers The objective of any firm is to market and sell its products or services profitably. In small firms, the owner or chief executive officer might...

Tags: Advertisement, Corporate Communications, Marketing, Public Relations

Company: U.S. Bureau of Labor Statistics
Date: May 2004
U.S. Bureau of Labor Statistics
White Paper How to Build a Stronger Brand Image Through Public Relations Advertising, marketing, and public relations are all part of building a strong and sustainable brand. When all three tactics are used together, one can hit...

Tags: Brand, Brand Image, Branding, Corporate Communications, Marketing

Company: Marshall Communications
Date: May 2006
Marshall Communications
White Paper Thinking About a Public Relations Career?: Start by Building on the Basics Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how...

Tags: Corporate Communications, Marketing, Public Relations, Steven R. Van Hook

Company: Steven R. Van Hook
Steven R. Van Hook
Tools & Templates Displeased With Public Relations Firm's Performance Use this template to express that you are not satisfied with the public relations firm's performance with which you have the contract of public relations....

Tags: Corporate Communications, LetterPremier.com, Marketing, Performance, Public Relations

Company: LetterPremier.com
Date: January 2008
LetterPremier.com
Tools & Templates Terminating Public Relations Firm: Other Reason Use this template to inform the public relations firm that you are going to terminate the services with that firm because of few reasons such...

Tags: Corporate Communications, LetterPremier.com, Marketing, Public Relations

Company: LetterPremier.com
Date: January 2008
LetterPremier.com
White Paper How Public Relations Can Help Promote Your Business Effectively There are still inexpensive ways to get the word out about your business. You just have to have the patience and creativity to find them!...

Tags: Bestmanagementarticles.com, Corporate Communications, Marketing, Public Relations

Company: Bestmanagementarticles.com
Date: August 2007
Bestmanagementarticles.com
White Paper Public Relations For Your Business Public relations is an area of marketing that if done well, can make a huge and long lasting difference to a company. Third party validation...

Tags: Associated Content, Corporate Communications, Marketing, Party Validation, Public Relations

Company: Associated Content
Date: February 2009
Associated Content

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