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	<title><![CDATA[Product Marketing - Business White Papers, Webcasts and Case Studies | BNET]]></title>
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	<description><![CDATA[]]></description>
	<language>en-us</language>
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		<title><![CDATA[Practical Approaches for Securing Web Applications across the Software Delivery Lifecycle]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1188879&cname=product+marketing]]></link>
		<description><![CDATA[Enterprises understand the importance of securing web applications to protect critical corporate and customer data. What many don't understand, is how to implement a robust process for integrating security and risk management throughout the web applicatio]]></description>
		<pubDate>Thu, 19 Nov 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[Create new value from System z assets, reduce costs with Web technology]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1186277&cname=product+marketing]]></link>
		<description><![CDATA["Executive Update: IBM System z and Web 2.0 deliver value together. This update explains how IBM® System z® customers with IBM WebSphere® Portal 6.1 software are better positioned to leverage Web 2.0 technologies. With version 6.1 you can deploy applicati]]></description>
		<pubDate>Wed, 05 Nov 2008 00:00:00 -0800</pubDate>
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		<title><![CDATA[Data Warehousing with DB2 for System z]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1186279&cname=product+marketing]]></link>
		<description><![CDATA[Discover the unique support for data warehousing and business intelligence offered by the IBM® DB2® portfolio. This white paper shows how an IBM System z® server, integrated with the IBM DB2 family of solutions, can help you meet requirements for data war]]></description>
		<pubDate>Wed, 31 Dec 2008 00:00:00 -0800</pubDate>
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		<title><![CDATA[Technical On Demand Teleconference: Managing large objects in a DB2 for z/OS environment - tips and techniques]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1186283&cname=product+marketing]]></link>
		<description><![CDATA[This teleconference explains how the IBM® DB2® Administration Tool and IBM DB2 Utilities Suite for z/OS® can help you manage LOBs efficiently and effectively. We'll cover the types of activities that a DBA performs to manage a DB2 environment with LOBs an]]></description>
		<pubDate>Sun, 01 Jan 2006 00:00:00 -0800</pubDate>
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		<title><![CDATA[System z software working in harmony for today and tomorrows SOA enterprise : How WebSphere, DB2, CICS, IMS and WMQ interoperate]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1186285&cname=product+marketing]]></link>
		<description><![CDATA[Learn why three IBM clients have chosen the reliability, availability, scalability and security that a CICS Transactional Server can provide when combined with IBM middleware products. This white paper will show you how CICS supports the latest SOA. ]]></description>
		<pubDate>Sat, 01 Mar 2008 00:00:00 -0800</pubDate>
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		<title><![CDATA[Retailers' Response to the Global Economy Downturn — Enabling Immersive Shopping Experiences]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1007943&cname=product+marketing]]></link>
		<description><![CDATA[The global retail industry is now moving towards the attainment of total immersive shopping experience (ISE) abilities — integratedcustomer relationship management (CRM) software suites — based upon a common enterprise information model and tightly conn]]></description>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[Smarter Products - The Building Blocks for a Smarter Planet]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1171695&cname=product+marketing]]></link>
		<description><![CDATA[Businesses are delivering a new generation of smarter products that are increasingly instrumented, interconnected and intelligent - enabled through software.   Integration of software engineering with electronic and mechanical engineering is critical, imp]]></description>
		<pubDate>Fri, 01 May 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Outsourcing the data centre to a carrier neutral data centre operator in Europe]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1171765&cname=product+marketing]]></link>
		<description><![CDATA[Should you outsource your data centre? You should if your organization has mission critical IT services, latency dependent Web services, business critical applications, or Internet centric services that need to be constantly available. Hear industry exper]]></description>
		<pubDate>Wed, 28 Oct 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Find cost-effective solutions to help your business stay up and running]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1170299&cname=product+marketing]]></link>
		<description><![CDATA[Business continuity is at risk in many smaller companies, but IT professionals feel there's no way to address it. In the Illuminata CDP Paper, you'll see how the IBM® Comprehensive Data Protection Express solution can help keep your business running. Disc]]></description>
		<pubDate>Thu, 02 Jul 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Establishing the business value of portal for telecommunications- business value assessment discussion]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1170305&cname=product+marketing]]></link>
		<description><![CDATA[The market is shifting. In the 21st century, the telecommunications industry is much less distinct and much more intertwined with Media and IT. Market forces are driving the communications industry to seek new approaches and business models. Communication]]></description>
		<pubDate>Wed, 03 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Get more from BI by understanding your analysis needs]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1168739&cname=product+marketing]]></link>
		<description><![CDATA[Across your organization, different types of users - casual users, power users and executives - access data in order to answer different types of questions and then need to see the information differently.Only when you deliver on the breadth of ]]></description>
		<pubDate>Wed, 01 Jul 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Collaboration, Service innovation and Creduction: Lotus and websphere portal software  for telecommunications service providers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1170309&cname=product+marketing]]></link>
		<description><![CDATA[In recent years, the telecommunications landscape has shifted dramatically. And the changes continue to rush in from all directions. New players taking advantage of the global Internet are flooding the marketplace and commoditizing services. These disrupt]]></description>
		<pubDate>Wed, 01 Jul 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Extreme Performance, Predictable, & Econ Scale & Continuous Avail for J2EE Apps]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1141167&cname=product+marketing]]></link>
		<description><![CDATA[This free white paper details key steps for achieving a superior data management strategy—a 'must have' capability for applications to operate with extreme, predictable performance and scalability. You'll learn:Why data management is a vital c]]></description>
		<pubDate>Mon, 01 Dec 2008 00:00:00 -0800</pubDate>
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		<title><![CDATA[Deterministic Garbage Collection: Unleash the Power of Java with Oracle JRockit Real Time]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1141179&cname=product+marketing]]></link>
		<description><![CDATA[This free white paper details key steps for achieving a superior data management strategy—a 'must have' capability for applications to operate with extreme, predictable performance and scalability. You'll learn:Why data management is a vital c]]></description>
		<pubDate>Tue, 01 Apr 2008 00:00:00 -0700</pubDate>
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		<title><![CDATA[The Department of Defense and Open Source Software]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1141191&cname=product+marketing]]></link>
		<description><![CDATA[Is open source software a viable strategy for large-scale SOA deployments, especially at the U.S. Department of Defense? This white paper looks at the pros and cons of open-source software and helps organizations understand how to build a business case th]]></description>
		<pubDate>Sun, 01 Mar 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[SQL Server 2008's Dynamic Duo: Management Views and Functions]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1143799&cname=product+marketing]]></link>
		<description><![CDATA[The dynamic management views and functions, which were introduced in SQL 2005, have increased in number and provide improved function in SQL 2008. Taking advantage of these new objects gives you quick and easy access to in-depth information on nearly ever]]></description>
		<pubDate>Tue, 25 Aug 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Aberdeen - A Fresh Look at SAP's Software as a Service (SaaS) Solution]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1148977&cname=product+marketing]]></link>
		<description><![CDATA[After a year of silence surrounding SAP's newest Enterprise Resource Planning (ERP) solution, SAP Business ByDesign is back. Aberdeen takes a fresh look at the solution. ]]></description>
		<pubDate>Fri, 01 May 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[IDC ROI Calculator for IBM Tivoli Netcool]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1129143&cname=product+marketing]]></link>
		<description><![CDATA[This ROI calculator from IDC will help you quickly and easily understand the average annual benefit that you may be able to achieve using IBM® Tivoli® Netcool®. The tool and underlying calculations and metrics are based on IDC research of 14 IBM Tivoli Ne]]></description>
		<pubDate>Mon, 31 Aug 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Work Smarter with Telephony Integration and Unified Communications and Collaboration Solutions from IBM]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1168743&cname=product+marketing]]></link>
		<description><![CDATA[In a rapidly changing world economy, organizations need to become more efficient, more innovative, and more responsive to their customers -- all the while reducing telephony and collaboration costs. Keeping up with change and information overload for comp]]></description>
		<pubDate>Fri, 23 Oct 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[UC2 Software: Reduce Cost and Unleash Collaborative Power]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1170315&cname=product+marketing]]></link>
		<description><![CDATA[In 2009 you can immediately help reduce IT and travel costs, while simultaneously improving communications and collaboration with office, remote and mobile co-workers, customers, partners and extended networks. It's time to move beyond just IM and unleash]]></description>
		<pubDate>Tue, 20 Jan 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[Developing Something for Nothing with SQL Server]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1168063&cname=product+marketing]]></link>
		<description><![CDATA[When looking for no-cost software development solutions, does "free" always mean "free?" Is the free solution scalable? What about support? How long will it be "in play?" Are there legal issues to consider?In this new Quest Software technical brief, l]]></description>
		<pubDate>Thu, 22 Oct 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Beyond Survival: Thriving Through the Turbulence: BI in the Retail Industry]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1163349&cname=product+marketing]]></link>
		<description><![CDATA[Find out how retail organizations are improving the bottom line, by focusing on key tactics designed to facilitate low cost, and efficient, customer-centric operations, all of which require integrated enterprise information and analysis capabilities found]]></description>
		<pubDate>Sun, 01 Mar 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[CA Standardizes Business Intelligence and Reporting Infrastructure with BusinessObjects Enterprise XI]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1163335&cname=product+marketing]]></link>
		<description><![CDATA[Find out how CA used the same SAP BusinessObjects tool across multiple products to reduce their customers' costs and reduce the time it takes them to create their own customized reports. ]]></description>
		<pubDate>Mon, 01 Jan 2007 00:00:00 -0800</pubDate>
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		<title><![CDATA[Investlink Taps Business Objects for Fast, Flexible, and Scalable Reporting]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1163341&cname=product+marketing]]></link>
		<description><![CDATA[Find out how Investlink used SAP BusinessObjects tools to enable third-party administrators who work with investment advisors and plan sponsors to build and change statements on an ad hoc basis.  ]]></description>
		<pubDate>Mon, 01 Jan 2007 00:00:00 -0800</pubDate>
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		<title><![CDATA[Accelerate Your Cloud Implementation with IBM CloudBurst and Intel Xeon Processors]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1145221&cname=product+marketing]]></link>
		<description><![CDATA[Do you need to determine where to start your cloud deployment and provide immediate ROI? IBM CloudBurst(tm) is a pre-integrated solution that allows you to rapidly create and manage your private (internal) cloud environment while lowering your TCO. Come l]]></description>
		<pubDate>Thu, 01 Oct 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Responding to Today's Demands with a Dynamic Infrastructure]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1141157&cname=product+marketing]]></link>
		<description><![CDATA[As the world becomes more instrumented, intelligent, and interconnected, the demands on your infrastructure continue to grow. IBM continues to chart a strategy to help you deliver a new kind of infrastructure. One that helps you reduce costs, manage risks]]></description>
		<pubDate>Thu, 01 Oct 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Consolidate Management Software and Reduce Cost]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1091919&cname=product+marketing]]></link>
		<description><![CDATA[Organizations are feeling the pressure of economic uncertainty—directly in their own financial statements, with their business partners and customers and through the constant barrage of stories about troubling economic conditions and weak market and indus]]></description>
		<pubDate>Mon, 20 Jul 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Rack Powering Options for High Density]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=76962&cname=product+marketing]]></link>
		<description><![CDATA[Alternatives for providing electrical power to high density racks in Data Centers and Network Rooms are explained and compared. Issues addressed include quantity of feeds, single-phase vs. three-phase, number and location of circuit breakers, overload, se]]></description>
		<pubDate>Wed, 25 Oct 2006 00:00:00 -0700</pubDate>
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		<title><![CDATA[Market-Leading Data-Modeling Tools:  Research Report from the Burton Group]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1176129&cname=product+marketing]]></link>
		<description><![CDATA[The Burton Group provides an in-depth research report on Market-Leading Data-Modeling Tools.   According to their research, basic data modeling tools have become commoditized - basic features are yesterday's news! Today's emphasis is less on data modeling]]></description>
		<pubDate>Sun, 01 Nov 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Around The World In 30 Days]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49644&cname=product+marketing]]></link>
		<description><![CDATA[This article explains some strategies for ensuring payment when selling in foreign markets. It explains some of the tips for keeping foreign sales profitable like taking a conservative stance, insisting on payment in U.S. dollars to protect against curren]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Why Export?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50278&cname=product+marketing]]></link>
		<description><![CDATA[This case study gives the brief of  strategies of  International Marketing. Expansion into international markets becomes a serious question for most growing companies. In today's interconnected global economy, the question of whether or not to export seem]]></description>
		<pubDate>Tue, 12 Mar 2002 00:00:00 -0800</pubDate>
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		<title><![CDATA[Preliminary steps to Globlisation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50284&cname=product+marketing]]></link>
		<description><![CDATA["Export sales require market validation through first-hand research of a target market's conditions and how they affect the sale of your product. Whether you plan to export directly or through an agent, preliminary marketing (i.e., business discovery) and]]></description>
		<pubDate>Wed, 13 Mar 2002 00:00:00 -0800</pubDate>
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		<title><![CDATA[Links Are Vital to the Success of Your Website]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50493&cname=product+marketing]]></link>
		<description><![CDATA[Many people hate to provide links with others. The reason is simple because they are afraid that they may lose their visitors as fast as they brought them in but links are very imporatant for the success of your website. Site popularity has now become an ]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[New Sources for Targeted Web Site Traffic]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50498&cname=product+marketing]]></link>
		<description><![CDATA[Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. There is a new breed of web site traffic brokers emerging in the interactive marketing world that are brokering qualified t]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Performing Live: Online Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50500&cname=product+marketing]]></link>
		<description><![CDATA[Marketing online has had to change and adapt quickly. And offline marketers should watch and listen carefully because they need to apply "online marketing thinking" to their brick-and-mortar businesses. The morality of marketing used to be able to hide un]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[How To Develop An International Business Plan]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51126&cname=product+marketing]]></link>
		<description><![CDATA[International business plan is an essential tool to properly evaluate all the factors that would affect your company's ability to go international. Creating an international business plan is important for defining your company's present status, internal g]]></description>
		<pubDate>Tue, 09 Apr 2002 00:00:00 -0700</pubDate>
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		<title><![CDATA[International Marketing: A Lesson in Geography]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51244&cname=product+marketing]]></link>
		<description><![CDATA[When discussing international marketing, it is always interesting to investigate the amount of knowledge that American college students have about any country located outside of the United States.  ]]></description>
		<pubDate>Sun, 07 Sep 2003 00:00:00 -0700</pubDate>
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		<title><![CDATA[Forcing International Communication]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51247&cname=product+marketing]]></link>
		<description><![CDATA[Students from other countries who are studying in the United States bring with them a rich cultural heritage and perspective that most American students seldom bother to learn about. In fact, many American students rarely even take the opportunity to talk]]></description>
		<pubDate>Sun, 07 Sep 2003 00:00:00 -0700</pubDate>
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		<title><![CDATA[Tracking Products: Applying The Principles To Real-World Brands]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51249&cname=product+marketing]]></link>
		<description><![CDATA[You will attempt to apply the material to a real-world brand and to the customers that purchase and use that brand. You will attempt to understand how a company's marketing strategy for that brand influences and is influenced by the customer's purchase an]]></description>
		<pubDate>Sun, 07 Sep 2003 00:00:00 -0700</pubDate>
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		<title><![CDATA[Tracking Products: Selling Yourself]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51255&cname=product+marketing]]></link>
		<description><![CDATA[As with most Professional Selling courses, our students are required to prepare and conduct a sales presentation at the conclusion of the semester. I have found that many mistakes and mishaps can be avoided if the students have practice presentations befo]]></description>
		<pubDate>Sun, 07 Sep 2003 00:00:00 -0700</pubDate>
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