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	<title><![CDATA[Corporate Communications - Business White Papers, Webcasts and Case Studies | BNET]]></title>
	<link><![CDATA[http://jobfunctions.bnet.com/marketing/corporate+communications/]]></link>
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		<title><![CDATA[Business Continuity Planning - IT Survival Guide]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1186693&cname=corporate+communications]]></link>
		<description><![CDATA[The purpose of this primer is to help businesses of all sizes begin the process of developing an effective business continuity plan designed to minimize the impact of disasters and reduce risk. To aid your planning, you will find the following:]]></description>
		<pubDate>Tue, 17 Nov 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[Data Protection Strategies: Deduplication for More Efficient Backups]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1190251&cname=corporate+communications]]></link>
		<description><![CDATA[Data proliferation coupled with increasing pressures to ensure comprehensive data protection is driving organizations to evaluate technologies to help them meet these requirements.  Deduplication technologies can deliver more efficient backups of critical]]></description>
		<pubDate>Fri, 20 Nov 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[When your data matters, once a day is not enough]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1138211&cname=corporate+communications]]></link>
		<description><![CDATA[Remote offices are often the front line for direct client contact and are the heart of your mission critical applications. You need a backup and recovery solution that can offer enterprise-class data protection without the need for an enterprise data cent]]></description>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[ROI Case Study Google Apps TVR Communications]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1130963&cname=corporate+communications]]></link>
		<description><![CDATA[An ROI study by Nucleus Research found that a 400-employee customer deploying Google Apps achieved an ROI of 500% with a one-month payback. TVR Communications replace its existing Microsoft Exchange environment with Google Apps and improved collaboration,]]></description>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Cloud Computing - What is its Potential Value for Your Company?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1130965&cname=corporate+communications]]></link>
		<description><![CDATA[Cloud computing may be new, but one thing hasn't changed: management's insistence on justifying IT investments by return on investment and total cost of ownership. You still weigh a solution's advantages/disadvantages and benefits/costs. This paper review]]></description>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Oracle Data Guard with Oracle Database 11g Release 2 ]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1153371&cname=corporate+communications]]></link>
		<description><![CDATA[Efficient business operations, high-quality customer service, conformity to government regulations, and safeguarding corporate information assets all require the highest possible level of data protection and data availability. Traditional data protection ]]></description>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[Live Webcast: LCC International on 3 Reasons to Consider Google Apps]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1179927&cname=corporate+communications]]></link>
		<description><![CDATA[At LCC International, a 1,200 employee wireless engineering company, VP of IT, John Buckholz, has managed cc: Mail, IBM Notes/Domino and Microsoft Exchange systems in his career. But his most recent choice for messaging and collaboration is Google Apps. W]]></description>
		<pubDate>Fri, 06 Nov 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[For midsize companies, the next generation of data protection is now]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1097139&cname=corporate+communications]]></link>
		<description><![CDATA[Don't let your data go unprotected due to the prohibitive cost of large and complex solutions. Learn about a number of data protection and recovery options designed and priced for small to midsize businesses. This white paper gives an overview of next-gen]]></description>
		<pubDate>Wed, 22 Jul 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Driving Business Agility through SOA Connectivity & Integration Whitepaper from IBM]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=996921&cname=corporate+communications]]></link>
		<description><![CDATA[In this whitepaper, you will learn how to work smarter so you can solve the problems of today and seize the opportunities of tomorrow.  ]]></description>
		<pubDate>Wed, 03 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Volume Activation Planning Guide]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1194921&cname=corporate+communications]]></link>
		<description><![CDATA[Volume Activation helps Volume Licensing customers automate and manage the activation process of Volume Licensing media. Volume Licensing customers and special program subscribers such as the Microsoft Partner Program, MSDN®, and Microsoft® TechNet—are el]]></description>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Volume Activation Operations Guide]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1194925&cname=corporate+communications]]></link>
		<description><![CDATA[Microsoft® Volume Activation helps Volume Licensing customers automate and manage the activation process. This document provides operational guidance for Volume Licensing customers who have deployed Volume Activation in their organization's environment. ]]></description>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Customer-Hosted Volume Activation Guide (Using KMS)]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1194929&cname=corporate+communications]]></link>
		<description><![CDATA[Microsoft® Volume Activation helps Volume Licensing customers automate and manage the activation process of Volume Licensing media. Volume Licensing customers and special program subscribers such as the Microsoft Partner Program, MSDN®, and Microsoft Tech]]></description>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Microsoft Hosted Volume Activation (Using MAK)]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1194931&cname=corporate+communications]]></link>
		<description><![CDATA[Microsoft® Volume Activation helps Volume Licensing customers automate and manage the activation process of Volume Licensing media. Volume Licensing customers and special program subscribers such as the Microsoft Partner Program, MSDN®, and Microsoft Tech]]></description>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Next-generation data protection for mid-sized companies]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=963463&cname=corporate+communications]]></link>
		<description><![CDATA[You feel the same pressures to secure your data as a massive corporation does, but without the massive budget. This white paper gives an overview of next-generation data protection and recovery options designed and priced for small and mid-sized businesse]]></description>
		<pubDate>Mon, 14 Jul 2008 00:00:00 -0700</pubDate>
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		<title><![CDATA[Addressing the complexities of remote data protection]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=963469&cname=corporate+communications]]></link>
		<description><![CDATA[Data protection and recovery can be a complicated problem in remote offices. But there are options. This white paper explores a range of possibilities, and shows how an adaptive data protection solution can protect remotely stored data for enterprises of ]]></description>
		<pubDate>Fri, 25 Jul 2008 00:00:00 -0700</pubDate>
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		<title><![CDATA[New data protection strategies]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=963471&cname=corporate+communications]]></link>
		<description><![CDATA[As the demands for data capacity and higher service levels grow, protecting corporate data becomes more challenging. Continuous Data Protection, as discussed in this white paper by Evaluator Group and IBM, can cost-effectively improve security with minima]]></description>
		<pubDate>Fri, 20 Jun 2008 00:00:00 -0700</pubDate>
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		<title><![CDATA[Cloud Computing: Save Time, Money, and Resources]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1186309&cname=corporate+communications]]></link>
		<description><![CDATA[Testing your applications before they launch is essential, but so is the right environment. This IBM® Redbook® explains how a private test cloud can help you organize and streamline your test environment, allowing for a quick turnaround of resource reques]]></description>
		<pubDate>Mon, 26 Oct 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[ONE Oracle News for Midsize Organizations - Issue 05]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1156523&cname=corporate+communications]]></link>
		<description><![CDATA[In this issue of ONE, we look at how the combination of insight and effective customer-facing processes can help you outshine your competitors and impress your customers enough to keep them with you. Find out more about how Oracle can help you retain your]]></description>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Customer Relationship Management Initiatives]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49023&cname=corporate+communications]]></link>
		<description><![CDATA[This white paper discusses main areas that must be effectively addressed in order to support the desired CRM strategy. This information helps companies assess their readiness for either their first or their next generation enterprise CRM initiatives. It a]]></description>
		<pubDate>Sat, 12 Jan 2002 00:00:00 -0800</pubDate>
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		<title><![CDATA[Planning an Open House]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49067&cname=corporate+communications]]></link>
		<description><![CDATA[The author of this article explains that an effective open house is the best way to cement good customer relations. It also explains that how companies that sponsor open houses regularly will have a level of customer loyalty that will be the envy of their]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Challenges in P-O-P Printing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49071&cname=corporate+communications]]></link>
		<description><![CDATA[This article explains that changing trends in point-of-purchase (P-O-P) promotions are affecting the way screen printers in this market do business. It also explains some stratergies to understand and change customer requirements. Read on to know more. ]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Empowering Customers to Close the Sale]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49075&cname=corporate+communications]]></link>
		<description><![CDATA[Consumer use of and demand for kiosks will increase, providing retailers with the opportunity to drive incremental sales. Read on to know more.  ]]></description>
		<pubDate>Thu, 22 Aug 2002 00:00:00 -0700</pubDate>
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		<title><![CDATA[Press Release Services]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49079&cname=corporate+communications]]></link>
		<description><![CDATA[This article says that press release have been one of the most powerful forms of marketing and advertising available on the planet. The Advanced-PR marketing team can get the job done for you. Read on to know more.  ]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Online Business Press Release Writing Tips And Ideas]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49080&cname=corporate+communications]]></link>
		<description><![CDATA[The author of this article says press releases are one of the most cost-effective ways to get promotion for your online business. It's important to promote your online business with press releases because of the media all over the Internet. It also explai]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Public Relations Strategy]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49088&cname=corporate+communications]]></link>
		<description><![CDATA[This case study says that Parc Technology has developed an understanding of what some of the judges are looking for. For example many entrants forget to explain the real customer benefits of their offering and instead spend valuable time explaining comple]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Building Trust Results in Customer Loyalty]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49500&cname=corporate+communications]]></link>
		<description><![CDATA[The author of this article says that most businesses struggle because trust is not yet present in a loyal customer base. Your challenge is to move people into the loyal customer category, which means building trust. Trust is the glue that holds the busine]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Motivate Yourself to Success]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49517&cname=corporate+communications]]></link>
		<description><![CDATA["Motivation is direction or focus toward a goal or mission that is fueled by energy and enthusiasm. Motivation is like the motor in a car. This article says that true motivation comes when your own internal motor is driving you toward your goals, not wh]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Increase Rewards From Personal Development]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=49520&cname=corporate+communications]]></link>
		<description><![CDATA[In sales as in life, there is a definite relationship between personal development and success. The more you give the greater your rewards. The focus should be on service, not rewards. It also explains some the important steps in effective personal develo]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Public Relations and Press Releases]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50824&cname=corporate+communications]]></link>
		<description><![CDATA[In addition to advertising, sales letters, and face-to-face selling, most well-executed marketing plans include one or more of the following public relations tools: press releases, media interviews, editorials and guest columns (written by you or an assoc]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
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		<title><![CDATA[Public Relations, One Dime At A Time II]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50954&cname=corporate+communications]]></link>
		<description><![CDATA[This article explains government-mandated promotion program in place that supports the industry you represent. The program produces successful advertising and increases consumer awareness of your industry's products. Read on to know more. ]]></description>
		<pubDate>Thu, 01 May 2003 00:00:00 -0700</pubDate>
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		<title><![CDATA[Salesforce.com Helps Essex Corporation Improve Customer Relationships Through Shared, Timely Information]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50956&cname=corporate+communications]]></link>
		<description><![CDATA[This case study focuses on the web site created  as  salesforce.com  The  challenge is Essex Corporation's disconnected tracking systems made it difficult for top executives and customer support staff to keep tabs on key accounts around the country. Sales]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Don't Gimme No Solutions]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51154&cname=corporate+communications]]></link>
		<description><![CDATA[This article is used to make public relation as by convincing the client by telling him about the product and why that is useful for him if he purchase it.  Ever thought that this whole technology thing is just too confusing for the average person to unde]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Turning Satisfied Customers Into Loyal Customers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51242&cname=corporate+communications]]></link>
		<description><![CDATA[While building a customer base, businesses sometimes move too quickly and focus on quantity rather than quality. Just as organizations experience turnover in their employee ranks, turnover occurs in the customer base as well. The extent to which both occu]]></description>
		<pubDate>Fri, 12 Mar 1999 00:00:00 -0800</pubDate>
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		<title><![CDATA[Respond to Customer Inquiries and Complaints Promptly]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51246&cname=corporate+communications]]></link>
		<description><![CDATA[With all the talk about customer service and responsiveness, it is interesting to note how many businesses talk a good game but just don't deliver. We can all relate experiences with businesses where an appropriate sense of urgency didn't seem to exist. O]]></description>
		<pubDate>Sat, 03 Apr 1999 00:00:00 -0800</pubDate>
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		<title><![CDATA[The New CCO: Delivering Customer Care]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51338&cname=corporate+communications]]></link>
		<description><![CDATA[For various reasons, such as the current economy, companies are paying closer attention to their customers. There is a stronger need than ever to implement customer-relationship management technology systems. As many as 40 percent of major companies globa]]></description>
		<pubDate>Mon, 03 Jun 2002 00:00:00 -0700</pubDate>
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		<title><![CDATA[Avoid the words "I can't..." when selling.]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51349&cname=corporate+communications]]></link>
		<description><![CDATA[This article proposes that staying in favor with your customers means maintaining their belief that you will do anything possible for them. That's service. The closer your product is to a commodity, the more important service becomes. If your prospects an]]></description>
		<pubDate>Sun, 01 Nov 1992 00:00:00 -0800</pubDate>
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		<title><![CDATA[PR Stirs it Up]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51408&cname=corporate+communications]]></link>
		<description><![CDATA[The emergence of PR as a branding tool is not so much a revolution as an evolution. The challenge is to motivate a significant majority of the audience being targeted to perceive a brand in a positive, desired manner. All public relations play a major rol]]></description>
		<pubDate>Mon, 14 Jul 2003 00:00:00 -0700</pubDate>
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		<title><![CDATA[Basic Definitions of Advertising, Marketing, Promotion, Public Relations and Publicity, and Salesq]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51794&cname=corporate+communications]]></link>
		<description><![CDATA[It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different -- but similar activities. Some basic definitions are ]]></description>
		<pubDate>Fri, 01 Jan 1999 00:00:00 -0800</pubDate>
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		<title><![CDATA[Leading edge Public Relations guarantee successful communication]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51802&cname=corporate+communications]]></link>
		<description><![CDATA[Public relations helps you to reach the goal. Enforcing brand awareness for a lot of readers through continuous coverage of your company and by getting key messages across to editorial staff.  ]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[A Career in Public Relations]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51823&cname=corporate+communications]]></link>
		<description><![CDATA[Public relations is vitally important to an organization's success and survival. Public Relations professionals should strive to serve external and internal audiences' needs -- while supporting business strategies. Therefore, Public Relations professional]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
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