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	<title><![CDATA[Channel Management - Business White Papers, Webcasts and Case Studies | BNET]]></title>
	<link><![CDATA[http://jobfunctions.bnet.com/marketing/channel+management/]]></link>
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		<title><![CDATA[Transform your Multi-Channel Customer Experience:  Advantages of Customer Communications Management]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1179933&cname=channel+management]]></link>
		<description><![CDATA[Improving the way you communicate with customers effectively managing and delivering more personalized and unified customer communications, across today's diverse media channels can maximize returns. Further, companies are generating tens of thousands of ]]></description>
		<pubDate>Fri, 06 Nov 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[Microsoft Unified Communications Datasheet: Smart Decisions for Extraordinary Times]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1133139&cname=channel+management]]></link>
		<description><![CDATA[Microsoft® software-powered Unified Communications can help you cut costs and better position your business for the economic rebound by transforming the way you communicate and collaborate while maximizing your existing communications infrastructure. This]]></description>
		<pubDate>Fri, 07 Aug 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Volume Activation Operations Guide]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1194925&cname=channel+management]]></link>
		<description><![CDATA[Microsoft® Volume Activation helps Volume Licensing customers automate and manage the activation process. This document provides operational guidance for Volume Licensing customers who have deployed Volume Activation in their organization's environment. ]]></description>
		<pubDate>Mon, 01 Jun 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Oracle Business Brief - Keeping hold of your customers, especially in tough economic conditions]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1156525&cname=channel+management]]></link>
		<description><![CDATA[ You know as much as anyone about the challenges faced by midsize organizations. There are always competitors with deeper pockets, customers demanding more for less, and suppliers giving preferential terms to larger organizations. How can you sharpen your]]></description>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Enhance Customer Loyalty through Higher Responsiveness]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1141173&cname=channel+management]]></link>
		<description><![CDATA[The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes even the only channel, is becoming more prevalent. However, there are significant challenges t]]></description>
		<pubDate>Wed, 01 Apr 2009 00:00:00 -0700</pubDate>
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		<title><![CDATA[Ten Ways to Joggle you out of your Direct Marketing Doldrums]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60628&cname=channel+management]]></link>
		<description><![CDATA[Has your direct marketing program overstayed its welcome? Is it time for something new, something different, something that will lift response rates and increase profitability? If the campaign goes on for too long without changing it, customers may start ]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[The When & How of Using Distributors]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61517&cname=channel+management]]></link>
		<description><![CDATA[Two features characterize distributors, merchants, dealers, or factors. First, unlike agents who take a commission, they buy stock for re-sale. Second, they are usually but not always appointed by the manufacturer to cover a specific geographical area or ]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[The Changing World Of Industrial Distribution]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61522&cname=channel+management]]></link>
		<description><![CDATA[Using distributors as an alternative to direct selling is very far from being a soft option, though it may be inevitable. The article considers the manufacturer- distributor relationship and looks at its three commonest problems. Industrial companies, whi]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Sharpening The Distributor Network]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61523&cname=channel+management]]></link>
		<description><![CDATA[Increasingly distributors are replacing direct sales forces in industrial marketing. They cost less, and absolve the manufacturer from the burdens of credit control, but in appointing distributors, the manufacturer loses control of the sharp end where the]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[From Call Center to Contact Center: How to Successfully Blend Phone, Email, Web and Chat to Deliver Great Service and Slash Costs]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61571&cname=channel+management]]></link>
		<description><![CDATA[The transition from call center to multichannel contact center should reduce the aggravation and effort associated with critical tasks such as handling phone calls, replying to email, developing Web content and generating reports. Article describes that t]]></description>
		<pubDate>Wed, 30 Oct 2002 00:00:00 -0800</pubDate>
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		<title><![CDATA[Mastering The Personal Essence of Network Marketing.]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61720&cname=channel+management]]></link>
		<description><![CDATA[Success in Network Marketing depends on a distributor really getting a number of key distinctions. These distinctions go far beyond mere information, training and sales techniques. The vast majority of sales techniques and selling knowledge used in the di]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[18 Essential Elements That Can Make Or Break Your Direct Marketing Campaign]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63007&cname=channel+management]]></link>
		<description><![CDATA[Knowing that the basics are necessary in any direct marketing endeavor is an essential element for the success of any organization. An important direct marketing concept: the back end is more important than the front end. In other words, getting your cust]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Cost-To-Serve: Putting Channel Efficiencies Under A Microscope]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=63053&cname=channel+management]]></link>
		<description><![CDATA[The goal of Cost-to-Serve is to produce a rich database of information and insight that can be used to help our clients incorporate relative channel efficiencies into decision making. An increasing number of marketers are putting their channel efficiencie]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[A Solution to the Multichannel Challenge: Smart Submission]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=66212&cname=channel+management]]></link>
		<description><![CDATA[Digital services units encounter the challenges of multichannel communications most directly and immediately at the big agencies. Paper discusses that identifying one customer segment actively trying to contact the company. Not the most profitable or the ]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Rechanneling Sales]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=69086&cname=channel+management]]></link>
		<description><![CDATA[Increasingly sophisticated customer purchasing organizations, greater pricing transparency, and downstream consolidation have disrupted sales channels for industrial products. Suppliers can improve their performance by using some of the same tools that ca]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[The Impact Of Channel Function Performance On Buyer-Seller Relationships In Marketing Channels]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77213&cname=channel+management]]></link>
		<description><![CDATA[Distributors, across sectors and countries, are faced by the threat of disintermediation. In many industries, horizontal consolidation and advances in information technology have made it easier for manufacturers to bypass distributors and do business dire]]></description>
		<pubDate>Tue, 31 Jul 2001 00:00:00 -0700</pubDate>
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		<title><![CDATA[Moderator’s Note Channel Management Strategies: Digital Partnering]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77214&cname=channel+management]]></link>
		<description><![CDATA[The advent of the Internet in the 1990s brought with it sweeping hypotheses about changes in distribution channels and customer management. While EDI, ERP and new inventory approaches had made significant strides in improving supply chain efficiencies, th]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[People Power]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77215&cname=channel+management]]></link>
		<description><![CDATA[It has been seen that consumers are spending more, and direct marketers are spending more to reach them. In contrast, things are flat in the B-to-B sector, where firms are trimming their spending in response to revenue drop-offs. Studies show that consume]]></description>
		<pubDate>Mon, 01 Dec 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Service And Support: From Cost Reduction To Revenue Generation]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77219&cname=channel+management]]></link>
		<description><![CDATA[Manufacturers and retailers are increasingly moving into services. This offers new opportunities for growth and profit, but also presents interesting challenges. Once a company has demonstrated a genuine commitment to services, it still needs to work out ]]></description>
		<pubDate>Tue, 11 Feb 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Virtual Service]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77235&cname=channel+management]]></link>
		<description><![CDATA[E-tailers investing in fulfillment systems to meet the holiday rush online marketers in the fourth quarter of 2000 were determined to avoid the messes that plagued them the previous holiday season. Some e-tailers have made major changes in their approach ]]></description>
		<pubDate>Mon, 01 Jan 2001 00:00:00 -0800</pubDate>
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		<title><![CDATA[Tune In Tomorrow]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77236&cname=channel+management]]></link>
		<description><![CDATA[In the wake of numerous dot-coms interacting with financial losses, some industries are cutting back on their new media initiatives. However, the direct response television sector is preparing for what it sees as the next marketing technology revolution: ]]></description>
		<pubDate>Thu, 01 Mar 2001 00:00:00 -0800</pubDate>
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		<title><![CDATA[Print Rules]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77237&cname=channel+management]]></link>
		<description><![CDATA[This article says that as companies get serious about integrating channels, they learn the across-the-board importance of their catalog. Catalogers and other direct marketers working at Internet speed were gung-ho to get their e-commerce web sites going. ]]></description>
		<pubDate>Fri, 01 Jun 2001 00:00:00 -0700</pubDate>
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		<title><![CDATA[Clicking With Customers: New Challenges In Online Conversion]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77329&cname=channel+management]]></link>
		<description><![CDATA[Converting casual netizens into loyal shoppers remains one of the most challenging assignments for online shopping companies. The path is tough as most of the visitors to an online shopping site are just window shoppers. Conversion is gradually becoming o]]></description>
		<pubDate>Wed, 23 May 2001 00:00:00 -0700</pubDate>
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		<title><![CDATA[Marketing Channels For Meat Goats]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77743&cname=channel+management]]></link>
		<description><![CDATA[This article discusses the marketing channels for meat goats. A marketing channel describes the movement of a product or commodity from the site of production to the place of consumption. Traditionally, principal players in goat marketing channels were en]]></description>
		<pubDate>Mon, 28 Oct 2002 00:00:00 -0800</pubDate>
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		<title><![CDATA[Channel Design Starts With The Customer,  Creating High Performance Sales Channels]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77751&cname=channel+management]]></link>
		<description><![CDATA[Channel selection and deployment is one of the most critical issues facing companies today. Customers are looking for superior value in all the solutions they consider. Increasingly, the sales channel creates the most powerful and sustainable differentiat]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Oops, Try Again]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77791&cname=channel+management]]></link>
		<description><![CDATA[Direct mail marketing involves a lot of ‘controlled mistakes’. Testing, testing and more testing until the desired success is achieved is necessary in this form of marketing. The paper says that meticulous planning for the un-expected and testing a radica]]></description>
		<pubDate>Thu, 01 Jan 2004 00:00:00 -0800</pubDate>
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		<title><![CDATA[The Cell Phone As Marketing Tool: Will Consumers Answer The Call?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77793&cname=channel+management]]></link>
		<description><![CDATA[With the steep rise in the number of cellular phone users all over the world, advertisers have discovered yet another tool for product promotions. The wireless Internet access option has made the cell phone an indispensable link to customers. The paper ex]]></description>
		<pubDate>Mon, 19 Mar 2001 00:00:00 -0800</pubDate>
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		<title><![CDATA[Better Marketing Reception]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77795&cname=channel+management]]></link>
		<description><![CDATA[The boundary less business world of today has generated a fierce competitive environment among corporations. In such a scenario, the need of the hour for a company is to take stock of it’s marketing efforts and make them more efficient so as to receive be]]></description>
		<pubDate>Sun, 15 Sep 2002 00:00:00 -0700</pubDate>
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		<title><![CDATA[Multichannel Challenges: Caswell-Massey]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77801&cname=channel+management]]></link>
		<description><![CDATA[Old-age companies are coming to terms with the present age Internet business challenges. The case in point is of Caswell-Massey, A NJ based high-end toiletries marketing company. Founded in 1752, Caswell-Massey has seen some of the most significant moment]]></description>
		<pubDate>Thu, 15 Mar 2001 00:00:00 -0800</pubDate>
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		<title><![CDATA[The Electronic Catalog: Allocating The Sale]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77804&cname=channel+management]]></link>
		<description><![CDATA[Multichannel marketing is a win-win situation for both the customer and the marketer. Not only it enables the customers to shop when and how they prefer, but enables marketers to reap additional sales. However, the key to success in multichannel marketing]]></description>
		<pubDate>Thu, 01 Mar 2001 00:00:00 -0800</pubDate>
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		<title><![CDATA[Make The Most Of Every Channel]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77805&cname=channel+management]]></link>
		<description><![CDATA[Where to allocate the marketing resources and efforts? That is a million-dollar question in multichannel business management. A promotion in one channel may spur sales in another. The need is to identify ‘that’ ideal channel. The paper delves into this is]]></description>
		<pubDate>Thu, 01 Mar 2001 00:00:00 -0800</pubDate>
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		<title><![CDATA[Making Affiliate Online Marketing Programs Work]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77809&cname=channel+management]]></link>
		<description><![CDATA[Affiliate marketing relates to the linking of a Website features to another Website’s online catalog. Web marketers have long been struggling with affiliate marketing. The paper argues that the level of effectiveness of an affiliate marketing program depe]]></description>
		<pubDate>Mon, 01 Jan 2001 00:00:00 -0800</pubDate>
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		<title><![CDATA[Beware The Pitfalls Of Bypassing The Channel]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77830&cname=channel+management]]></link>
		<description><![CDATA[Direct selling through the Web requires sound Internet strategies in place. Since such a business model radically alters historic relationship with traditional distribution partners, a company has to make doubly sure of its effectiveness. Experts warn tha]]></description>
		<pubDate>Mon, 11 Feb 2002 00:00:00 -0800</pubDate>
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		<title><![CDATA[Magazines.Com Launching Two New Programs For Selling Subs At Retail]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77880&cname=channel+management]]></link>
		<description><![CDATA[The paper examines the option of selling subscriptions through the retail channel. Consumer marketers agree that broad-based efforts to sell subscriptions at retail are likely to produce far-reaching results. However, not all are convinced that these will]]></description>
		<pubDate>Fri, 01 Dec 2000 00:00:00 -0800</pubDate>
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		<title><![CDATA[Multiple Views Of Multichannel Promos]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77882&cname=channel+management]]></link>
		<description><![CDATA[The paper discusses various options available for multichannel marketing promotions. There are two school of thought guiding multichannel promotion strategies. The first school of thought emphasizes on tailoring the promotion for the concerned channel. Th]]></description>
		<pubDate>Sun, 01 Dec 2002 00:00:00 -0800</pubDate>
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		<title><![CDATA[Operation Newsstand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77883&cname=channel+management]]></link>
		<description><![CDATA[The paper looks at strategies, tools and processes required for increasing newsstand sales of publications. Today titles with modest sales have to come up with high efficiencies and attractive promotional techniques to stay afloat in the market. Sometimes]]></description>
		<pubDate>Thu, 01 Mar 2001 00:00:00 -0800</pubDate>
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		<title><![CDATA[Analyzing The Sources Carefully]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77884&cname=channel+management]]></link>
		<description><![CDATA[Telemarketing has acquired great significance today, particularly in B2B business domain. A mastery of the basic principles and a willingness to test new ways and process improvisations maximizes results yielded from telemarketing.  ]]></description>
		<pubDate>Mon, 01 Oct 2001 00:00:00 -0700</pubDate>
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		<title><![CDATA[How Can We Use CRM To Increase Sales In A Multichannel Environment?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77946&cname=channel+management]]></link>
		<description><![CDATA[Customers are a company's most valuable asset, and keeping them loyal and happy requires more than just delivering a quality product, it requires real-time insights into buying behaviors and trends to anticipate the customer's needs. However, with today's]]></description>
		<pubDate>Mon, 22 Dec 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Winning Bids]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77948&cname=channel+management]]></link>
		<description><![CDATA[This article focuses upon online auctions, which can be termed as one of the methods of marketing. An established auction becomes a conduit between partners and a target audience. Auctions also can be a cheap, targeted channel of distribution for older it]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
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		<title><![CDATA[Online Order Fulfillment: Smoothing The Process]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77952&cname=channel+management]]></link>
		<description><![CDATA[In the rush to market subscriptions on the Web, getting prospects to view offers is only the first part of the battle. Minimizing aborted orders, cancellations and non-pays by ensuring a user-friendly ordering process, timely fulfillment and quality custo]]></description>
		<pubDate>Sat, 01 Jan 2000 00:00:00 -0800</pubDate>
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