<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0">
<channel>
	<title><![CDATA[Branding - Business White Papers, Webcasts and Case Studies | BNET]]></title>
	<link><![CDATA[http://jobfunctions.bnet.com/marketing/branding/]]></link>
	<description><![CDATA[]]></description>
	<language>en-us</language>
	<item>
		<title><![CDATA[ROI Case Study Google Apps TVR Communications]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1130963&cname=branding]]></link>
		<description><![CDATA[An ROI study by Nucleus Research found that a 400-employee customer deploying Google Apps achieved an ROI of 500% with a one-month payback. TVR Communications replace its existing Microsoft Exchange environment with Google Apps and improved collaboration,]]></description>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/Google_60x50.jpg" type="image/jpeg" />
	</item>
	<item>
		<title><![CDATA[Cloud Computing - What is its Potential Value for Your Company?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1130965&cname=branding]]></link>
		<description><![CDATA[Cloud computing may be new, but one thing hasn't changed: management's insistence on justifying IT investments by return on investment and total cost of ownership. You still weigh a solution's advantages/disadvantages and benefits/costs. This paper review]]></description>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/Google_60x50.jpg" type="image/jpeg" />
	</item>
	<item>
		<title><![CDATA[CRM and Social Networking: Engaging the Social Customer]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1145249&cname=branding]]></link>
		<description><![CDATA[Used effectively, social networking sites can enable marketing professionals, salespeople, and customer service agents to develop meaningful relationships with customers in new ways. But the true value from social networking can't be achieved in isolation]]></description>
		<pubDate>Thu, 09 Jul 2009 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/217858.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[Live Webcast: LCC International on 3 Reasons to Consider Google Apps]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1179927&cname=branding]]></link>
		<description><![CDATA[At LCC International, a 1,200 employee wireless engineering company, VP of IT, John Buckholz, has managed cc: Mail, IBM Notes/Domino and Microsoft Exchange systems in his career. But his most recent choice for messaging and collaboration is Google Apps. W]]></description>
		<pubDate>Fri, 06 Nov 2009 00:00:00 -0800</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/Google_60x50.jpg" type="image/jpeg" />
	</item>
	<item>
		<title><![CDATA[Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1170313&cname=branding]]></link>
		<description><![CDATA[Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects of their business. However, the challenges encountered during attempts t]]></description>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/217817.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[ONE Oracle News for Midsize Organizations - Issue 05]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1156523&cname=branding]]></link>
		<description><![CDATA[In this issue of ONE, we look at how the combination of insight and effective customer-facing processes can help you outshine your competitors and impress your customers enough to keep them with you. Find out more about how Oracle can help you retain your]]></description>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/oracle6050.GIF" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[Journal of Management Excellence - Building Trust]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1139567&cname=branding]]></link>
		<description><![CDATA[Financial statements and sustainability reporting are about more than just publishing numbers.Exchanging information with stakeholders is the best way to manage the perception and image of a company. Internal alignment ensures that expectations are met ]]></description>
		<pubDate>Wed, 01 Jul 2009 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/oracle6050.GIF" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[The Best of Both Worlds: How to Effectively Leverage Social Media]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1162659&cname=branding]]></link>
		<description><![CDATA[Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers. This eBook explores how organizations can conn]]></description>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/citrixOnline_60x50.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[9 Management Practices for Exceptional Webinars]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1162669&cname=branding]]></link>
		<description><![CDATA[Marketing professionals continue to rate Webinars as one of the top tools for lead generation. Yet, many marketing departments still do not have a process in place to maximize Webinar results. This new white paper examines Webinar effectiveness at driving]]></description>
		<pubDate>Thu, 01 Oct 2009 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/citrixOnline_60x50.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[How to Market and Sell Services with Webinars]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1162661&cname=branding]]></link>
		<description><![CDATA[Download this new Quantum Leap Marketing white paper to explore how to successfully market and sell services with Webinars in order to get the maximum mileage out of your marketing budget.  ]]></description>
		<pubDate>Tue, 01 Sep 2009 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/citrixOnline_60x50.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[The Growing Adoption of Web 2.0 in the Enterprise]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=922167&cname=branding]]></link>
		<description><![CDATA[This AnalystPerspectives report presents an overview of analyst observations about the concept of Web 2.0 and their opinions and predictions about its future prospects.  Key findings include:Enterprise spending on Web 2.0 technologies will gro]]></description>
		<pubDate>Tue, 01 Apr 2008 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/skillsSoft_60x50.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[Putting The Web To Work For The Brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60622&cname=branding]]></link>
		<description><![CDATA[If the goal is to have the Web work to its full potential, Web strategy should be treated as a component of the overall marketing strategy. The Web can reinforce efforts in traditional channels and allow new forms of communication. Honor the importance of]]></description>
		<pubDate>Tue, 01 Jan 2002 00:00:00 -0800</pubDate>
	</item>
	<item>
		<title><![CDATA[From Chaos to  Constellation: Creating Better Brand Alignment on the Web]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60641&cname=branding]]></link>
		<description><![CDATA[It’s easy for an organization to put up a few Web sites. It’s quite another feat to ensure that they are brand-building, coherent, compelling, up-to-date, and easy to use. Article offers a framework, criteria, and design options for building an effective ]]></description>
		<pubDate>Tue, 01 Apr 2003 00:00:00 -0800</pubDate>
	</item>
	<item>
		<title><![CDATA[Branding And Usability]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61276&cname=branding]]></link>
		<description><![CDATA[Many web sites exist primarily to create or strengthen the brand for a product or service. Finding that a site’s usability can dramatically affect branding. And the graphical aspects of the site — such as logos or evocative pictures — have much less effec]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
	</item>
	<item>
		<title><![CDATA[Growing an eBrand Profitably]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61453&cname=branding]]></link>
		<description><![CDATA[Brands that establish themselves as trusted online suppliers wil have an advantage as cellphones, PDAs, and interactive TVs all come online. Much of the marketing thinking appropriate to the online world is the same as that which applied to its traditiona]]></description>
		<pubDate>Sun, 10 Jun 2001 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[The Race to Build Internet Brands]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61594&cname=branding]]></link>
		<description><![CDATA[Article finds out that communication strategies is considered the broad range of ways to reach target audiences and selected those, which could best influence the desired behavior, within the available budget. It remarks that companies will also learn to ]]></description>
		<pubDate>Wed, 14 Jun 2000 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[Digital Asset Management Meets the Web]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62531&cname=branding]]></link>
		<description><![CDATA[Digital branding, is not just about e-commerce. The primary reasons e-commerce got off to a slow start, especially with consumers is lack of trust. Many companies do business in both the physical and virtual worlds. Moreover, many Internet startups that h]]></description>
		<pubDate>Fri, 18 May 2001 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[Jazzy Web Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=66080&cname=branding]]></link>
		<description><![CDATA[With an infinite number of applications and diversions to be discovered, every company, every product, and every brand belongs somehow and somewhere on the Web. The digital revolution is well underway, forcing a rethink. As tough as it seems, even success]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
	</item>
	<item>
		<title><![CDATA[Where There's A Need There's A Way]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=66097&cname=branding]]></link>
		<description><![CDATA[As is true in traditional advertising, digital marketing has the ability to sell products and services. Through interactive, marketers can  convey a brand promise, support awareness and create added emotional bonds with customers. Author is  talking about]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
	</item>
	<item>
		<title><![CDATA[Turning Viral Marketing Into A Main Stream Proposition]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=66099&cname=branding]]></link>
		<description><![CDATA[Viral marketing is a clever idea. A virus attacks the immune system and many people believe that consumers are now ‘immune’ to advertising (being bombarded by as many as 1500 commercial messages per day). Hence, we need viral marketing to break down the b]]></description>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
	</item>
	<item>
		<title><![CDATA[New Branding Imperatives: Creating and Leveraging Brand Value: October 24–25, 2005]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=134378&cname=branding]]></link>
		<description><![CDATA[This tightly focused program provides specific guidelines for planning, building, measuring, and managing brand equity to improve the profitability of brand strategies. New Branding Imperatives is designed for managers in marketing, new product or service]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/EE_Vertical_logo_green.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[A Discussion: Branding In The World Of E-commerce Building Brand Equity Through Many "Moments Of Truth"]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=136535&cname=branding]]></link>
		<description><![CDATA[This white paper in general gives an insights on the rapidly changing e-business world from a diverse group of "change masters". The discussion topics showed in this paper relates to the importance of "the brand" in the swiftly evolving e-commerce world a]]></description>
		<pubDate>Fri, 01 Oct 2004 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[How the Internet Can Boost Your Brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=136541&cname=branding]]></link>
		<description><![CDATA[Strong industrial brands are great profit machines. Companies with strong brands can charge higher prices and achieve greater market share than companies with weaker brands. Strong brands help bring buyers to the door and provide a bulwark against competi]]></description>
		<pubDate>Tue, 13 Mar 2001 00:00:00 -0800</pubDate>
	</item>
	<item>
		<title><![CDATA[Keeping The Promise: How Big Brands Can Win Online]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=137117&cname=branding]]></link>
		<description><![CDATA[Established brands have a natural advantage on the Internet because online consumers gravitate toward recognized and trusted names. However, relatively few incumbents have fully exploited this advantage. Based on their study of more than 80 online brands,]]></description>
		<pubDate>Mon, 14 May 2001 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[Building Strong Brands Better, Faster, Cheaper]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=137118&cname=branding]]></link>
		<description><![CDATA[Senior executives increasingly recognize the importance of their companies' brands in driving customer loyalty, price premiums, revenue growth and, consequently, enhanced shareholder value. But because building and maintaining brands can be a costly, risk]]></description>
		<pubDate>Wed, 16 Apr 2003 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[Negotiating Niagara: Creating A Superior Online Brand]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=138247&cname=branding]]></link>
		<description><![CDATA[The Internet presents a huge brand-building challenge for companies. The key is to create an engaging and fulfilling online experience that attracts customers, and then becomes part of the consumer's core choice. Implementing a successful online brand req]]></description>
		<pubDate>Mon, 24 Jul 2000 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[Marketing Communications Demand Creation: Marketing Executive Study]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=160626&cname=branding]]></link>
		<description><![CDATA[For the past several years, many graphic arts industry analysts and market research firms have predicted that the growth of digital color and variable data is about to explode. So far, however, growth has failed to meet market expectations. Several hypoth]]></description>
		<pubDate>Wed, 01 Oct 2003 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[Cross-Media and the Web: Best Practices for Using the Internet to Measure Cross-Media Advertising Campaigns]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161728&cname=branding]]></link>
		<description><![CDATA[The advent of integrated, cross-media campaigns that include the Internet has spurred marketers to explore how different media can be used synergistically to build their brands. Many methodologies for measuring the impact of various marketing components f]]></description>
		<pubDate>Wed, 24 Sep 2003 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[IBM invites you to explore the power of Dynamic Digital Merchandising]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=167458&cname=branding]]></link>
		<description><![CDATA[Download IBM's "Dynamic Digital Merchandising" webcast or podcast. IBM presented the Platt Retail Institute's findings on the digital communications network tested by the United States Postal Service (USPS) and its implications to the greater retail indus]]></description>
		<pubDate>Thu, 22 Sep 2005 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/217817.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[Digital Asset Management Guide for Marketers 3: The Next "New Thing"]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241914&cname=branding]]></link>
		<description><![CDATA[This paper provides a look at the evolution of digital asset management and what may lie beyond it. Digital asset management continues to evolve under the forces of two influences: greater integration of digital asset management into other applications an]]></description>
		<pubDate>Tue, 29 Apr 2003 00:00:00 -0700</pubDate>
	</item>
	<item>
		<title><![CDATA[Left and Right Brain Marketing: Increase Online Conversion by Bridging Creative Development with the Analytics Process]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=254829&cname=branding]]></link>
		<description><![CDATA[A significant rift exists that marketers have not fully acknowledged: the rift between data analysis and creative development.  The trends and patterns in how customers and prospects interact with an organization are levels of detail most creative teams a]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/xplusone_60x50.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[Five Steps to Achieving Precise Customer Targeting Online]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=254830&cname=branding]]></link>
		<description><![CDATA[Today, the online customer touch point is the life's blood for the bulk of consumer-focused companies.  In order to maximize a site's conversion performance it is imperative that the most robust, consumer centric analytics be applied to the site to ensure]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/xplusone_60x50.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[[x+1] POE: The Progressive Optimization Engine]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=254831&cname=branding]]></link>
		<description><![CDATA[Frequently, when marketers target a pocket of customers that has shown spectacular lift in a campaign, they belatedly discover the behavior is inconsistent, with response rates fluctuating widely from hour to hour, segment to segment and offer to offer. ]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/xplusone_60x50.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[From Concept to Customer: Winning Web Strategies for Small Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=264133&cname=branding]]></link>
		<description><![CDATA[Defining an effective Internet and domain name strategy is vital to any business -- especially small or medium-sized businesses that have limited development and promotional budgets. Getting it right the first time is a must.From defining a do]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/BuyDomains_bullseye_60x50.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[Accelerate Your Marketing Workflow with Adobe Acrobat 8 Professional]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=285311&cname=branding]]></link>
		<description><![CDATA[This paper introduces Adobe Acrobat 8 Professional, a solution that's tailor-made for marketing, public relations, brand development, and corporate communications organizations. The paper explains how Acrobat 8 Professonal enables today's marketing]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/adobe6050.JPG" type="image/jpeg" />
	</item>
	<item>
		<title><![CDATA[The People Who Make Great Web Sites]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=285419&cname=branding]]></link>
		<description><![CDATA[Forrester surveyed their Customer Experience Peer Research Panel to reveal the inner workings of today's typical Web organization. They found an experienced boss with big responsibility but a relatively small budget, and centralized design resources — an ]]></description>
		<pubDate>Wed, 13 Sep 2006 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/forrester50x60.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[Online Support Communities: Best Practices and Deployment Tips for Reducing Costs and Increasing Customer Satisfaction]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=288147&cname=branding]]></link>
		<description><![CDATA[Harnessing customer feedback to improve your products and services can translate into a real competitive advantage. That's why a growing number of companies are deploying online support communities. Indeed, a well designed and properly moderated online su]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/Lithium_60x50.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[Web 2.0 for the Enterprise]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=303555&cname=branding]]></link>
		<description><![CDATA[With Web 2.0 services enabling millions of consumers to participate meaningfully in online communities, those tools are now making their way into the corporate world, as well. An increasing number of enterprises are fostering collaboration through Web 2.0]]></description>
		<pubDate>Tue, 31 Jul 2007 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/217992.gif" type="image/gif" />
	</item>
	<item>
		<title><![CDATA[How IE7 and New EV SSL Certificates Impact Your Site]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=311376&cname=branding]]></link>
		<description><![CDATA[Web-based businesses are facing a confidence crisis. Trust in site security is declining, with many consumers scaling back their online transactions or worse, opting out all together. However, recent developments in authentication technology have led to a]]></description>
		<pubDate>Wed, 19 Sep 2007 00:00:00 -0700</pubDate>
		<enclosure url="http://i.i.com.com/cnwk.1d/i/itp/VeriSign_logo_CMYK-R60x50.jpg" type="image/jpeg" />
	</item>
	<item>
		<title><![CDATA[Emerging Media]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=320608&cname=branding]]></link>
		<description><![CDATA[This presentation explains the Emerging Media.  ]]></description>
		<pubDate>Wed, 30 Nov -001 00:00:00 -0800</pubDate>
	</item>
</channel>
</rss>
