Marketing To The "Rugrats Generation"
- Topics:
- Marketing Strategy
- Tags:
- Kid,
- L2S,
- Management,
- Marketing,
- Marketing Research,
- Strategy
- Source:
- L2S
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Overview: Different products hold different meaning for different people. There are products that are categorized on the basis of target customers. For example, toys are meant to attract children, washing powders are meant for womenfolk, and shaving kits for men. Experts suggest that although kids are small in stature, but they form a major part of economy. Thus, there are different ways to lure children. The strategies that can be used to attract kids include understanding their feelings, relating and talking to kids, and keeping the products cool and trendy. The paper examines ways to attract kids, which form significant part of the global market.
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Format: HTML | Date: Jan 2003 | Pages: 1
