Strategic Partnering For Maximum Success

Topics:
Business Models
Tags:
Channel Management,
L2S,
Management,
Marketing,
Relationship,
Strategic Partnering,
Strategy
Source:
L2S

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Overview: From the executive summary: ‘There are several win-win scenarios that are taking place every day across all industries and between businesses of all sizes. In the past, adversarial relationships with suppliers and competitors were traditional to the business exchange. Today, companies are building lasting relationships with unlikely business partners, as well as with their customers, to boost their revenue and increase their profits. The old way saw companies getting everything they could for themselves, with both buyer and seller outdoing each other and focusing on short-term benefits. Today, companies from one person, home-based operations to corporate giants and major manufacturers are all finding success in building of interconnected strategic relationships.’ The paper examines the implications of partnering with usual companies.

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Format: HTML | Date: Jan 2003 | Pages: 1

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