Using Direct Mail To Promote Consulting Services And Professional Practices
- Topics:
- Direct Marketing,
- Marketing Communications
- Source:
- Bob Bly Copywriter
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Overview: From the executive summary: ‘For dentists, consultants, attorneys, and other organizations and individuals offering professional services, direct mail can be an effective means of generating a controlled quantity of highly qualified leads quickly and at low cost. However, majority of professional practices are unsuccessful with direct mail, largely because they do not understand how it works or how to use it.’ The paper provides some suggestions on how to successfully use direct mail to generate new business for consulting or professional services.
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Format: HTML | Date: Jan 2003 | Pages: 1
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