How To Buy Radio Advertising Time
- Topics:
- Marketing Communications
- Source:
- Eagle Marketing
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Overview: From the executive summary: ‘When it comes to small town advertising one of the most effective is radio. Many small towns do not have newspapers or TV stations but many have radio stations. And, local residents listen to hometown stations and react to the advertising presented on them. The good news is that most small town stations are a bargain when it comes to the cost of buying radio advertising versus larger cities. And, like most things small town radio advertising must be done differently than large cities.’ The paper explores the dynamics of radio advertising.
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Format: HTML | Date: Jan 2003 | Pages: 1
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