Maximizing Your Media Relations Efforts

Topics:
Public Relations
Tags:
Association,
Corporate Communications,
Management,
Marketing,
Public Relations,
Strategy
Source:
Association Forum of Chicagoland

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Overview: From the executive summary: ‘Although associations stage diverse media campaigns, all agree that strong media relations strategies are essential to accomplishing association goals. Whether the target audiences are legislators, consumers, or potential members, results are no longer measured by the thickness of the clip stack. These days, associations are being forced to refine their measures of success and, consequently, their entire approach to public relations. Key messages are determined before press releases are written with results evaluated by whether the message is featured accurately and prominently in the subsequent media coverage.’ The paper examines ways how associations can maximize media relation efforts.

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Format: HTML | Date: May 2002 | Pages: 1

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