"The Changing Role Of Marketing And PR In The New Age Of Social Media"

Topics:
Social Networking
Tags:
Brand,
Calysto,
Marketing,
Public Relations,
Social Media
Source:
Calysto

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Overview: An effective social media campaign can have a huge impact on the publicity your brand receives and its success. Word-of-mouth marketing is ever changing, and there are many new influencers who can tell your story to their readers. By using social media platforms, you can bypass the gatekeepers and get your story directly to the public. Social media is about creating lasting relationships - with journalists who are under pressure and appreciate good content, with customers who want to be informed about improvements to the brand as well as future brands and products, and with other companies who may want to enter into partnerships, sponsorships, etc.

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Format: PDF | Size: 276KB | Date: Mar 2009 | Pages: 11

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