ASMC Successfully Renames And Repositions Itself For A Consolidating Industry

Topics:
Business Models
Tags:
Center For Association Leadership,
Industry,
Management,
Marketing,
Marketing Research,
Strategy
Source:
The Center for Association Leadership

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Overview: From the executive summary: ‘With the advent of computerized scanning, sophisticated sales and marketing programs, industry consolidation, and the eternal search for streamlining costs, most organizations realized the need to reinvent their strategies. The aforesaid method is considered most viable in today's environment. The notion of the value of the middleman was in question as manufacturers and retail outlets attempted to streamline and reduce the cost of entry into markets and the cost of shelf space.’ The case study discusses ways to develop branding strategy for associations.

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Format: HTML | Date: Jan 2003 | Pages: 1

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