Motivating The Modern Printing Salesperson

Topics:
Account Management
Tags:
Business Era,
David Fellman & Associates,
Printing,
Sales,
Sales Force,
Sales Force Management,
Sales Strategy
Source:
David Fellman & Associates

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Overview: The activity of sales in an organization is carried out by the sales force. A highly motivated sales force is instrumental in increasing the sales productivity of the organization. This increases the significance of sales force management. Modern business era has shifted focus from transaction selling to relationship selling. The sales force has to be managed in the same way. The paper examines ways to motivate salespersons belonging to the printing industry.

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Format: PDF | Size: 21KB | Date: Jan 2003 | Pages: 4

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