Brokering As A Marketing Tool
- Topics:
- Marketing Strategy
- Source:
- David Fellman & Associates
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Overview: From the executive summary: ‘Brokering can be a very powerful marketing tool for a quick/digital/small commercial printer. Like any other tool, though, it is important to learn how to use it properly and carefully.’ It is utmost important to judiciously decide on the brokering options for very large jobs, even though they are simple and straightforward. There are several risk issues to be addressed too in the aforesaid endeavor. The paper examines dynamics of brokering as a marketing tool.
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Format: PDF | Size: 14KB | Date: Jan 2003 | Pages: 2





