Entertainment Marketing
- Topics:
- Account Management,
- Marketing Strategy
- Tags:
- Advertising & Promotion,
- David Fellman & Associates,
- Entertainment,
- Marketing,
- Sales,
- Sales Strategy
- Source:
- David Fellman & Associates
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Overview: From the executive summary: ‘The bottom line on entertainment as a selling strategy is that it can work very effectively for companies. Or else, it can represent one of the black holes into which profits go. The key is to measure and manage, and look at where the money is going, measure the sales volume, which results, and make changes if one is not getting the money’s worth.’ Hence, the essential factor is to prepare a marketing budget to keep track of all the expenses incurred. The paper discusses the concept of entertainment marketing.
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Format: PDF | Size: 17KB | Date: Jan 2003 | Pages: 3
