Market Research
- Topics:
- Marketing Strategy
- Source:
- David Fellman & Associates
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Overview: An extensive market research goes into success of a business. The research involves identifying the target customers, focusing on needs of customers, and searching the market place where a product is to be sold. In addition, there are certain elements required that support the aforesaid factors. The elements are research data, which provides key details about customers, customer satisfaction survey, and creating focus groups. The paper explores the dynamics of market research.
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Format: PDF | Size: 16KB | Date: Jan 2003 | Pages: 3
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