Implementing A Successful Publicity Campaign

Topics:
Public Relations
Tags:
Business,
Corporate Communications,
Entrepreneurship,
Internet,
Management,
Marketing,
Palo Alto Software,
Public Relations,
Publicity
Source:
Palo Alto Software

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Overview: There's no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. PR is much more than just a press release and that distinction is very important to understand.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2009 | Pages: 5

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