Product Publicity Or Business Publicity?
- Topics:
- Public Relations
- Tags:
- Advertising & Promotion,
- Marketing,
- Palo Alto Software,
- Product Publicity,
- Sales,
- Sales Force Management,
- Sales Strategy
- Source:
- Palo Alto Software
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Overview: Many businesses that have launched product campaigns over the past few months or even years have never followed up with the corporate campaigns. They only rolled one of their publicity bowling balls and there are still pins standing in this frame. Perhaps the business simply tried to ride out the product publicity as long as the media would allow and now are just hoping for continued sales. As good as the product may be, it must be understood that product publicity has a shelf life - meaning you can only take advantage of new product publicity angles for a limited amount of time.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2009 | Pages: 6
