Turning Your Media Pitch Into A Media Hit

Topics:
Public Relations
Tags:
Advertising & Promotion,
Marketing,
Media,
Palo Alto Software
Source:
Palo Alto Software

FREE Registration is required

Overview: Although sales and publicity are very different animals, the same rule of thumb applies when pitching your release or story idea to the media. Because of the Internet and email, media outlets today are bombarded with hundreds, if not thousands, of media pitches each week. So, it's more important than ever to make sure your release gets noticed. This doesn't mean pitching to more media outlets; it means your publicist or PR staff should take the time to pitch to your specific media market multiple times.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2009 | Pages: 5

Top results from Public Relations

White Paper ROI Case Study Google Apps TVR Communications
White Paper Cloud Computing - What is its Potential Value for Your Company?
Webcast Live Webcast: LCC International on 3 Reasons to Consider Google Apps
Resource Center Driving Business Agility through SOA Connectivity & Integration Whitepaper from IBM
White Paper Volume Activation Planning Guide

» View all Public Relations listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).