Generating Publicity For Your Business
- Topics:
- Public Relations
- Tags:
- Entrepreneur,
- Entrepreneurship,
- Management,
- Marketing,
- Marketing Research,
- Palo Alto Software,
- Sales,
- Sales Channel
- Source:
- Palo Alto Software
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Overview: When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper "Media market" - that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2009 | Pages: 6
