The New Advertising Age

Topics:
Internet Advertising,
Marketing Communications
Tags:
Advertisement,
Online Advertising,
Self Improvement Online
Source:
Self Improvement Online

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Overview: From the executive summary: ‘Web metrics enable digital ad agencies to report exact numbers and scads of data. Using opt-in permission based data collection techniques means the one can get lots of information from the customers that can be cross tabulated and analyzed. Unlike traditional advertising, which is static, online advertising can be refreshed and updated anytime.’ The paper examines the benefits of online advertising.

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Format: HTML | Date: Jan 2003 | Pages: 1

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