What Is Public Relations

Topics:
Public Relations
Tags:
Corporate Communications,
Larry Lim,
Marketing,
Public Relations
Source:
Larry Lim

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Overview: Public Relations includes a variety of tactics that strengthen your credibility, enhance your image, develop goodwill or influence public opinion. What is Publicity? Publicity is designed to generate media coverage - it is not public relations. Publicity is part of media relations which is one of several major public relations functions. Publicity is a very important tactic of an overall PR campaign. Media coverage on a product, service, company or cause is vital for helping the organisation attain its objectives.

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Format: HTML | Date: Sep 2007 | Pages: 5

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