Value-Chain Report-Supply Chain Success In The Aftermarket

Topics:
Logistics Planning
Tags:
Customer Relationship Management (CRM),
Software,
Sales Strategy,
Sales Force Management,
Sales,
Product Marketing,
Penton Media Inc.,
Marketing,
Enterprise Software,
Customer Service,
...
Source:
Penton Media

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Overview: From the executive summary: ‘Typically one of the most profitable channels, aftermarket parts sales have historically taken a back seat to what is viewed as a company's primary production activity when it comes to investment in new technology or productivity solutions. Fortunately, the view is changing. Companies are recognizing that not only is the aftermarket profitable, but it also can drive significant competitive advantage as a customer-service differentiator.’ The paper examines the implications of aftermarket parts sales on supply chain management. In this context, two cases are also discussed.

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Format: HTML | Date: Jul 2002 | Pages: 1

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