Making A Key Decision In A Downturn: Go On The Offensive Or Be Defensive?

Topics:
Decision Analysis,
Decision making
Tags:
Downturn,
Ivey Business Journal,
Management,
Tools & Techniques
Source:
Ivey Business Journal

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Overview: In an economic downturn, decision-making is distilled in to a clear-cut choice: Do you go on the offensive, aggressively pursuing growth, or do you become defensive, protecting your revenues and profit margins? The decision is determined by a firm's competitive position and ability to counteract income-statement and balance-sheet stresses caused by the downturn.

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Format: HTML | Date: Jan 2009 | Pages: 7

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