The Marketing Beat Goes On
- Topics:
- Marketing Strategy
- Tags:
- Marketing,
- Marketing Research
- Source:
- PRIMEDIA
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Overview: From the executive summary: ‘An offbeat marketing idea refers to non-traditional marketing approaches. Offbeat marketing efforts never replace proven items on an annual marketing plan, but is a supplement to drive more traffic through the clubs' doors and in the process find a new, successful strategy to add to an annual marketing plan. As it relates to creating a successful marketing plan, five pillars comprise the Marketing Parthenon. The five pillars include: external marketing (television, radio, direct mail); internal marketing (referrals, missed guest mailers, alumni mailers); guerrilla marketing (lead boxes, flyers, joint marketing); corporate marketing; and community outreach. The key to creating a powerful marketing mix is to have a balance of all five pillars.’ The paper examines non-traditional forms of marketing.
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Format: HTML | Date: Aug 2004 | Pages: 2
