The Increasing Power Of Publicity - And How It Can Benefit Your Business

Topics:
Public Relations
Tags:
Advertising & Promotion,
Benefit,
Industry,
Management,
Marketing,
Placement,
Strategy
Source:
Larry Lim

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Overview: Editorial Placements/Media Notification What some entrepreneurs might not realize is that we see editorial placements from publicity efforts everyday in the media: product profiles, feature articles and contributed by-lined articles in magazines, newspapers, trade industry newsletters or on TV/radio/cable newscasts and shows. This is not advertising, this is "EDITORIAL Placement" or "Media Notification" of a product, business or industry expert. Notify the appropriate media that your newsworthy product is on the market or your business is offering a unique new service and let them run a feature placement that will spread that message to your consumer market. These placements can detail your product or business very effectively, giving consumers some objective, pertinent information that may well entice them to become future customers.

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Format: HTML | Date: Sep 2006 | Pages: 5


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