Notes on a Crisis: What Domino's and Other Brands Under Stress Can Do to Revive Post Catastrophe
- Topics:
- Brand Management
- Tags:
- Brand,
- Corporate Communications,
- Crisis,
- Domino's Inc.,
- IBM Lotus Notes,
- Marketing,
- Nielsen Business Media,
- Same-store Sales
- Source:
- Nielsen Business Media
FREE Registration is required
Overview: News of the incident spreads like wildfire. Public opinion plummets over night. Executives are reeling from their worst nightmare come true. Employees are demoralized. Sound like the Domino's disgusting video crisis that erupted last month? Actually, the author is referring to the food poisoning incident that felled another QSR chain, Jack in the Box, back in the early 1990s. As someone who lived through the Jack in the Box crisis as an employee in their corporate support center, the author found last month's events eerily familiar. Fortunately, Jack in the Box figured it out. Today the chain is thriving, enjoying average user visits second only to McDonald's and recently running 18 consecutive quarters of same-store sales growth (until the effects of the recession set in).
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: May 2009
People who downloaded this item also downloaded
 |
What Is Branding? |
|
Your Brand Is An Asset?: Show Me The Money |
