You Call That Integrated Marketing Communications?

Topics:
Marketing Communications
Tags:
Integrated Marketing Communication,
Marketing,
Marketing Research,
MarketingProfs
Source:
MarketingProfs

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Overview: The notion of 'Integrated Marketing Communications' came in to effect in the mid 20th century. Integrated marketing communications involve unifying all the marketing efforts to produce a single and valuable product-related message. Many companies followed the aforesaid approach to make a mark in the global market. Most organizations today continue to follow the approach for achieving their marketing goals. The paper explains the concept of integrated marketing communications with the help of suitable examples.

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Format: HTML | Date: Apr 2003 | Pages: 1

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