How To Avoid Product And Ad Campaign Failures: Pre-Empt Resistance

Topics:
Marketing Communications
Tags:
Advertisement,
Failure,
MarketingProfs
Source:
MarketingProfs

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Overview: Marketers often face product and ad campaign failures. But, very few try to analyze the reason behind it. Experts suggest that it is beneficial to find the reason behind failures to reach out to the solution. Companies should not blindly believe that they would never encounter failure. Rather, they should foresee the occurrence of resistance and devise steps to control it. The paper examines ways to avoid failures in business.

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Format: HTML | Date: Mar 2004 | Pages: 1

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