Neuromarketing: Unlocking The Decision-Making Process

Topics:
Marketing Strategy
Tags:
Decision-making,
Management,
MarketingProfs,
Neuroscience,
Tools & Techniques
Source:
MarketingProfs

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Overview: From the executive summary: 'Bridging the gap between mind and behavior is one of the key challenges faced by marketers today. Neuroscience has been around for many years. Hence, its principles are being tested in business by its ability to affect the bottom line.' The process is known as neuromarketing. It aims to map brain patterns and provide a more direct path to human decision-making in business processes. The paper explores the concept of neuromarketing.

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Format: HTML | Date: Sep 2004 | Pages: 1

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