Direct-Mail Tips For Sophisticated Marketers

Topics:
Direct Marketing,
Marketing Communications
Tags:
Direct Mail
Source:
Microsoft

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Overview: From the executive summary: ‘The latest electronic databases and slice-and-dice psychographics have transformed old fashioned direct-mail methods. With appropriate lists and laser-targeted customers, direct mail is very effective. Its reach and credibility yields results that differ from other marketing efforts.’ Hence, direct mail is proving to be the most useful option for marketers to reach out to target customers. The paper enumerates certain tips that can help in developing effective direct mail responses and boost sales.

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Format: HTML | Date: Jan 2003 | Pages: 1

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