5 Ways To Hitting Your Direct Mail Targets
- Topics:
- Direct Marketing,
- Marketing Communications
- Tags:
- Advertisement,
- Direct Mail,
- Marketing
- Source:
- Microsoft
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Overview: From the executive summary: ‘E-mail and Internet marketing may be attracting buzz, but there are still strong incentives to send printed messages directly to customers. Direct mail gives complete control over who sees a company’s marketing policy, in contrast to advertising in print, online-mail, Web sites, or television. Thus, a well-crafted, road-tested direct mail package represents a cost-effective sales cycle all on its own, including advertising message, presentation, special offer, call to action, and deal closer.’ The paper elucidates five ways to target customers through direct mail marketing.
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Format: HTML | Date: Jan 2003 | Pages: 1
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