Sending The Right Message: How To Match A Direct Mailer To Your Marketing
- Topics:
- Direct Marketing,
- Marketing Communications
- Tags:
- Direct Mail,
- Marketing
- Source:
- Microsoft
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Overview: Direct mail is one of the important tools of marketing. Companies should see to it that their direct mail strategy is complementing their marketing style or not. There are various challenges faced during direct mail promotion. Thus, devising an effective direct mail marketing goals goes a long way in gaining a winning edge. The goals include: boosting sales, rewarding customers, generating leads, and building market profile. The paper examines ways to complement direct mail efforts with marketing.
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Format: HTML | Date: Jan 2003 | Pages: 1
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