Success Is No Accident. It Has To Be Startegically, Methodically Planned

Topics:
Marketing Strategy
Tags:
Accident,
Marketing,
Marketing Plan,
Marketing Research
Source:
Marken Communications

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Overview: Experts suggest that success cannot be achieved in one day. It requires extensive planning. Likewise, in business, a sound marketing plan is needed which provides direction to organizations. Marketing plan comprises of six essential components viz. statement of facts, turning problems into opportunities, identifying company’s objectives, completing the marketing plan, recommending marketing appropriation, and forecasting volume and profit. The paper examines the importance of developing a strategic marketing plan.

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Format: HTML | Date: Jan 2003 | Pages: 1

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