Integrated Marketing Communication

Topics:
Marketing Communications
Tags:
enTarga,
Integrated Marketing Communication,
Marketing,
Marketing Research
Source:
enTarga

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Overview: From the executive summary: ‘Integrated Marketing Communication (IMC) is more than the coordination of a company's outgoing message between different media and the consistency of the message throughout. It is an aggressive marketing plan that captures and uses an extensive amount of customer information in setting and tracking marketing strategy.’ Integrated Marketing System includes the presence of four basic elements viz. customer database, strategies, tactics, and evaluating results. The paper presents a model forIMC.

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Format: HTML | Date: Jan 2003 | Pages: 1

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