Direct Mail...Costly But Personalized, Direct Promotion

Topics:
Marketing Communications
Tags:
Direct Mail,
Marketing
Source:
Marken Communications

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Overview: One of the most important and expensive promotional tools of marketing is direct mail. Direct mail marketing eases the tedious process of marketing by reaching out directly to target customers. But, many companies feel that direct mail is a costly affair. Hence, experts suggest that before resorting to the benefits of direct mail, companies should keep the postal regulations in mind. The paper examines that how direct mail can be both cost effective and profitable tool of marketing.

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Format: HTML | Date: Jan 2003 | Pages: 1

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