Is Your Marketing Working?
- Topics:
- Marketing Strategy
- Source:
- Microsoft
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Overview: From the executive summary: ‘Smart marketing based on in-depth research can generate leads, build brand awareness, and grow the business. But, marketing that is based on luck or raw instincts only wastes money.’ Thus, it is essential to devise an effective marketing plan. Sound marketing plan drives an organization towards the path of success. Marketing plan involves a five-step process; identifying target customers, researching customers, quantifying success, calculating return on investment, and tracking the results achieved. The paper explains the main components of marketing plan.
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Format: HTML | Date: Jan 2003 | Pages: 1
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