Evolve Or Die: The Changing Model Of The Advertising Model

Topics:
Marketing Communications
Tags:
Advertisement,
Advertising & Promotion,
Advertising Agency,
Branding,
Marketing,
MarketingProfs
Source:
MarketingProfs

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Overview: From the executive summary: 'The traditional advertising agency is now facing competition on all fronts. Upstream are the marketing consultancies, brand consultancies, and research firms, claiming to provide the strategic planning offered by agencies. Downstream are media firms and production houses, some of which are now getting into the business of concept development.' The paper discusses the changing model of advertising agency.

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Format: HTML | Date: Aug 2004 | Pages: 1

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