How To Get Your Product Featured In The Mainstream

Topics:
Marketing Communications
Tags:
Mainstream Media,
MarketingProfs
Source:
MarketingProfs

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Overview: From the executive summary: 'The biggest challenge in breaking into mainstream media is coming up with an angle that editors will see as newsworthy. Simply describing a better product or an interesting application is not going to help much. Companies need something that is either truly extraordinary from a technical standpoint, which is usually hard to find, or a story that shows how technology can affect an average person.' The paper examines how to get products featured in mainstream media.

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Format: HTML | Date: Dec 2003 | Pages: 1

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