The 7 P's Of Marketing

Topics:
Marketing Strategy
Tags:
Marketing,
Marketing Research,
P
Source:
Entrepreneur Media

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Overview: Every business organization must develop an effective marketing strategy. Experts suggest that there is a seven P formula, which should be used to continually evaluate and re-evaluate business activities. The seven Ps are product, price, promotion, place, packaging, positioning, and people. As products, markets, customers, and needs change rapidly, one should continually revisit the seven Ps to make sure they are on track and achieving the maximum results possible in today's marketplace. The paper examines the seven Ps of marketing.

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Format: HTML | Date: May 2004 | Pages: 1

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