Tourism Advertising: ROI Driven Destination Brand Equity Management

Topics:
Brand Management
Tags:
Advertisement,
Brand,
Brand Equity,
Branding,
eNumerys Global,
Marketing,
ROI
Source:
eNumerys Global

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Overview: Countries, States, Cities and Regions that source a significant portion of their revenues from Tourism are constantly debating the right level of Advertising to develop their destination brand. As more and more accountability is required both in the Private and the Public sector, the pressure to generate as much impact out of advertising has never been greater. There are several ways to better understand and improve how advertising drives your Tourism revenues.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 71KB | Date: Oct 2008 | Pages: 4

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