The CEO Needs To Get His Voice Back

Topics:
Public Relations
Tags:
AGCD,
CEO,
Corporate Communications,
Marketing,
Marketing Research,
Public Relations,
Role,
Voice
Source:
AGCD

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Overview: PR, advertising and marketing communications people need to change the way they think about their roles. They need to stop trying to assume the leading roles, and instead step down to becoming valued supporting cast members. We're all part of the bigger idea called "Brand" - the promise (and experience) that will distinguish the company and its products apart from all others. We need to insist that the power be taken back by the CEO and transform our role from that of super-heroes to that of advisors.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 6KB | Date: Dec 2005 | Pages: 3

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