The Telecom Marketing Transformation: How Social Media Is Changing the Game

Topics:
Marketing Strategy,
Social Networking
Tags:
Advertising & Promotion,
Web 2.0,
Telecommunications,
Social Media,
Online Communications,
Media,
Marketing,
Internet,
Game,
Calysto,
...
Source:
Calysto

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Overview: In today's world of information overload, there is a fundamental paradigm shift going on. As people try to sift through the vast array of news around them, they are moving away from placing their trust solely in "Traditional media" and are migrating toward social media (Web 2.0) content created by online communities such as Wikipedia, YouTube, Facebook, MySpace, LinkedIn, digg, the blogosphere, etc. This shift has many people asking how they can tap into this new form of media and the large and influential audiences that power it.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 277KB | Date: Apr 2009 | Pages: 11

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