PR 'Pro Bono Drive Bys' Provide A Business Boost...Down The Road

Topics:
Public Relations
Tags:
Corporate Communications,
Marketing,
Public Relations
Source:
Inside Edge PR

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Overview: PR practitioners who truly have a heart for the profession thrive on being the bridge between prospective sources and journalists. And, at least in the author's experience, here's an especially enriching part of it: providing that link for people who have never been - and may never become - clients. The author calls this practice PR Pro Bono Drive By. The authors pull up to the scene of a PR opportunity, fire off a phone call and a few e-mails, and then move on in my merry, hourly-billable way.

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Format: PDF | Size: 421KB | Date: Jan 2009 | Pages: 3

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