Profit-Based Pricing Brief: What Every Bank Executive Needs To Know

Topics:
Pricing Strategy
Tags:
Bank,
Marketing,
Marketing Research,
Nomis Solutions,
Pricing,
Pricing Strategy
Source:
Nomis Solutions

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Overview: Two years ago few banking executives had heard of Profit-based Pricing, but today, the majority are actively using it or evaluating implementations. The most common question we hear is no longer, "What is Profit-based Pricing?" but "How can Profit-based Pricing help me achieve my business objectives and financial performance targets this year?" and "How do I get started?" This paper is written for lending executives, particularly those that are responsible for consumer lending, including mortgage, home equity, personal lending and auto finance, who want to understand the business benefits and the best practices for moving forward with Profit-based Pricing. It examines the five critical facts that are required to improve pricing and profitability.

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Format: PDF | Size: 888KB | Date: May 2008 | Pages: 9

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