Running a Successful Pricing Project

Topics:
Competitive Pricing,
Price Optimization,
Pricing Strategy
Tags:
Marketing,
Marketing Research,
Mimiran,
Pricing,
Pricing Strategy
Source:
Mimiran

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Overview: This paper provides pointers for running a successful pricing project. Readers can find much of this advice in any good project management practice. By adding the pricing context, the author hopes it serves as a guide for managers who are new to pricing and a refresher for those who have been around the pricing blocks. To be successful at pricing, one must define clear and specific goals; gain senior management support; assemble a winning team; take a balanced approach; and make it sustainable.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 328KB | Date: Jul 2007 | Pages: 8

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